A leading pan-African bank
We are a leading pan-African bank, inspired by the people we serve and determined to be a globally respected organisation of which Africa can be proud. As a financial institution, we empower and enable – from investing in our employees to uplifting our communities and enabling our clients’ ambitions. Our heartbeat is African, and we are committed to a Pan-African presence and contribution.
What is our purpose?
At Absa, we have put purpose at the core of everything we do. We want to make a proud and positive contribution to the world, and more specifically Africa, our home.
As a financial institution we empower and enable – from investing in our colleagues to uplifting our communities and enabling our clients’ ambitions. Empowering is active, every moment, walking together as partners. We unlock opportunities for our clients through imagination, energy and passion, and finding innovative solutions. Empowering ensures we invest in people and their capabilities
Our heartbeat is African. We are committed to a Pan-African presence and contribution. We cherish our home; we care for it, and we invest in it. We feel a sense of wellbeing and warmth. Africa is a home we are proud of. It is the continent of our birth more than 100 years ago
We value our heritage and embrace the challenge of reimagining a better tomorrow – for our colleagues, our clients, and our communities. We know that every action we take, has a consequence for a meaningful tomorrow. We relentlessly deliver on our commitments today with a long-term mindset through good times and bad. We are stewards of a sustainably better world. Tomorrow embodies the aspiration of youth and future generations. Tomorrow represents one day to many years
We are a trusted and caring partner, committed to working with all our stakeholders. We embrace diversity and inclusivity. This strengthens us, unleashes everyone’s full energy and enables better outcomes. We are a collective, holding ourselves and each other accountable for our outcomes. We are stronger together than alone. We listen to many perspectives while remaining decisive. We work together to bring our strategic ambitions to life
Brick by brick we build a masterpiece – no matter how big or small. We embrace Africa’s heritage of storytelling. Stories bind us. We see you. We hear your story – it inspires us to act and grounds us in what is real
We drive high performance to achieve sustainable results
- We are accountable for our results
- We innovate, are decisive, and act quickly
- We learn from our failures, and we are bold enough to change course.
Our employees are our strength
- We integrate diverse perspectives to invent the future
- We collaborate with courage, honesty and powerful energy
- We trust, value and grow our employees to achieve their full potential.
We are obsessed with the customer
- We are curious, and we anticipate customers’ needs
- We each take ownership of delivering the One Absa customer experience
- We outperform by going beyond customer expectations.
We have an African heartbeat
- We deliver a uniquely Absa experience, across Africa
- We co-create across Africa to provide better solutions
- We actively engage with our communities to bring people’s possibilities to life.
What our colleagues say about us
“Absa has won many awards this year, which shows that they are part of the growth in this country, changing and adapting to new ways of work and striving to be the best financial institution in the country, whilst keeping the customer wants and needs at heart.”
“The work that Absa does for women and youth across the Group. As well as recognition of the pivotal role they play in economic development and growth.”
“Absa always strives to empower people and change their daily lives. For the past year, Absa has been running competitions on our social media platforms, where users have been participating and winning different types of prizes every week. That has changed a lot of peoples’ lives.”
“Always when an SME is financed and succeeds, I feel very sure about the Absa mission and Africanacity culture.”
The Absa Way : Code of Ethics
The Absa Way Code of Ethics outlines our values and expected behaviours when engaging with our fellow employees, customers and clients, shareholders, governments, regulators, business partners, suppliers, competitors and the broader community.
Sustainability policy and summary sector financing standards
Our approach to Broad-Based Black Economic Empowerment
Absa supports a vision of a non-racial, non-sexist democratic society creating opportunities for all people to prosper.
We are committed to using our financial resources, the expertise of our people and our infrastructure to promote inclusive growth in the societies in which we operate. We aim to achieve this in a meaningful and sustainable way and do so as we simultaneously transform our own organisation. We are a values-based organisation, driving a culture of fairness and equal opportunity.
In South Africa, we embrace the principles of the Broad-Based Black Economic Empowerment (B-BBEE) Amendment Act, which serves as the basis for the Department of Trade and Industry’s Financial Sector Code (FSC).