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Events highlight videos: Women's month 2024
Brand positioning PR launch
Absa has today launched its repositioned brand to the market signalling a shift to being a more deliberately customer-centric business with the new brand promise of ‘Your Story Matters’. The bank has set a clear trajectory to ensure that Absa’s entire suite of services and offerings lives up to this crucial pivot towards a more human-centred, empathetic banking service ethos across the continent. The refreshed brand strapline is part of the business’ ambitions to align their offerings and brand experience with their internal corporate purpose launched last year of ‘Empowering Africa’s tomorrow together, one story at a time’.
Click here to find out more about the absa brand launch
Womens month
From the classroom to the sports field to the boardroom and beyond, the inspirational stories of women are written daily. Join us this Women’s Month as we celebrate the stories that empower us all.
We’re inspired by your story this Women’s Month and beyond. That’s why we seek to support women and their voices across different sectors in our society. Through our various initiatives such as She’s Next, Women in Sport, Banking on Women, She Thrives and our Queen Modjadji TV series sponsorship, we work to empower women to decide how their story unfolds. Our “In my story…” campaign is dedicated to highlighting all the women who own their narratives every day.
#InMyStory
Absa is wrapping up Women’s Month in true female fashion with the Women’s Month Event. In her story, she has power. Women inspiring and empowering women is the core of that power. We believe that the Red Lip is a timeless symbol of breaking barriers and women making their mark.
Learning from legends on the panel and staying connected to each other – that is the magic of this event. This is just the beginning; our commitment won’t stop here because Her Story will always matter.
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Upcoming events
#AbsaRunYourCity
A diverse road running series, the Absa RUN YOUR CITY Series integrates businesses, families, investment in community, world class achievement and fun for all participants. Placing each host city on a pedestal, iconic landmarks form the foundation of a magnificent route experience that also boasts a feel-good vibe compliments of the city’s leading performing arts groups, refreshments, exciting sponsor activations and enthusiastic support along the way.
Click here for event dates and to find out more
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Past events
Absa & Cars.co.za event
1st March 2024
The 29th of February 2024 saw Absa join forces with Cars.co.za as the sponsor of the 7th annual Cars.co.za Consumer Awards. The awards celebrate excellence across the board with 13 distinct vehicle categories spanning various budgets and lifestyles. A panel of 20 judges evaluated each finalist through real-world reviews and extensive test drives. Charl Potgieter, ME of Absa Vehicle and Asset Finance and Sydney Mbhele, Group Chief: Marketing and Corporate Affairs, were in attendance of what proved to be a very stylish evening.
Click here to find out more about the absa & Cars.co.za event
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Archived events
Absa Champagne in Africa festival
10th and 11th November 2023
A globalised and proudly African platform sponsored by Absa CIB, giving our guests the opportunity to discover the finer things that embody excellence and joie de vivre. Join us in appreciating and enjoying exclusively curated travel, gastronomy and premium experiences enhanced by the flavour and feeling of the world's best bubbly.
Please click here to find out more about the Absa champagne in Africa festival
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