Your story matters

Your story is a masterpiece. It is brave, it is colourful, and it has impact. It inspires hope, anchors communities, and moves generations. The world is honoured to hear it.

The beautiful thing about stories is that everybody has one. These stories are told in the lines on our faces, in the glint of our eyes, and continued even on the soles of tiny feet.

Your story is not too big or too small and it certainly isn’t too quiet or too loud. Whatever shape it takes, it has power and deserves to be heard.

There are many stories: stories of love, stories of hope, and stories of courage. Stories with pages you want to read over and over again, and stories with pages you want to tear out. All of them have the power to inspire.

We're the bank that listens to your story – because it is a masterpiece.

Through all life’s seasons, let these everyday stories inspire you and remind you that your story matters. 

Your story matters to us

There are many stories: stories of love, stories of hope, and stories of courage. Stories with pages you want to read over and over again, and stories with pages that you want to tear out. All of them have the power to inspire.

All our stories

Art is a powerful and creative form of storytelling. We gave eight Absa L’Atelier artists (former winners and contestants) space on 156 walls across 32 townships in South Africa to tell their story, and they did this through eight original mural artworks.

This is the story of Malebogo Molokoane, Absa L’Atelier 2022 Gerard Sekoto Award winner. Her artwork “Failure is not final” tells the story of believing and of working hard to achieve your dreams.

Pebofatso Mokoena, a former Absa L’Atelier entrant, created the mural titled “Everybody’s Circuit” to demonstrate the connectedness in the way people work, live and travel by roads. This is his story.

Inspired by an inkblot test, Jaco van Schalkwyk, Absa L’Atelier 2013 Merit Award winner, created a fragmented landscape titled “Nemesis” in his mural. His artwork encourages self-reflection on how we can reinvent ourselves in the face of adversity.