Absa Group | Africanacity

Our brave new identity

An Absa inspired by you

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Africanacity

Africans are remarkable. We’re made of potential and perseverance and we can always find solutions. This film is a celebration of that tenacity and ingenuity. It’s a demonstration of innovations, inventions and hacks – uniquely African ways to solve problems. It’s about the way we get things done.
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Africanacity defined

A new word for our new purpose.

There’s a way of doing things that’s unique to our continent. Of meeting every challenge with tenacity, ingenuity, positivity and creativity.

At Absa, we call this Africanacity: the distinctly African ability to always find ways to get things done. It’s the driving force behind everything we do. That’s Africanacity. That’s Absa.
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Countries served by Absa Group Limited

To find out more about the impact of the name change in your country, please visit your local country website.
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FAQs

If you have any questions about the rebrand and what it means to you, you’ll find all the answers here.