Our brave new identity
An Absa inspired by you
There’s a way of doing things that’s unique to our continent. Of meeting every challenge with tenacity, ingenuity, positivity and creativity.
At Absa, we call this Africanacity: the distinctly African ability to always find ways to get things done. It’s the driving force behind everything we do. That’s Africanacity. That’s Absa.
If you have any questions about the rebrand and what it means to you, you’ll find all the answers here.