Absa Group | Africanacity

We bring possibilities to life

We as Africans are remarkable people, that always find solutions and a way to get things done. Absa calls this unique African tenacity, 'Africanacity'.
It's the way we get things done for you.

As a business, we are committed to doing whatever it takes to make sure our customers in Mzanzi and around the African continent have the best services and products possible. We're all about finding ways to bring your possibilities to life.

Below are a few examples of Africanacity in action...


This film is a celebration of that tenacity and ingenuity. It's a demonstration of innovations, inventions and hacks - uniquely African ways to solve problems. It's about the way we get things done.

Sharing African opportunities at Davos first-hand. That's Africanacity.

Banking without leaving WhatsApp. That's Africanacity.

Partnerships that elevate African champions and their fans. That's Africanacity.

Shining a spotlight on African artists. That's Africanacity.


If you have any questions about the rebrand and what it means to you, you’ll find all the answers here.