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Absa Joins Global Heavyweights On PCI Security Standards Council Advisory Board

Absa Joins Global Heavyweights On PCI Security Standards Council Advisory Board

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Absa Group is pleased to announce that Sandro Bucchianeri, Absa Acting Group Chief Security Officer, has been named a member of the Payment Card Industry Security Standards Council’s (PCI SSC’s) newly-elected Board of Advisors.

The PCI SSC leads a global, cross-industry effort to increase payment security by providing industry-driven, flexible and effective data security standards and programmes that help businesses detect, mitigate and prevent cyber-attacks and breaches. The latest Board of Advisors brings together some of the world’s leading companies from all sectors in the payments space, from vendors to merchants, processors to banks and other relevant associations and organisations. Other companies represented on the board include Amazon, PayPal, Microsoft and Wal-Mart, among others.

“The Board of Advisors provides industry expertise and perspectives that influence and shape the development of PCI Security Standards and programmes. We look forward to working with Absa in our efforts to help organisations secure payment data globally,” said PCI SSC Executive Director Lance J Johnson.

As strategic partners, board members bring industry, geographical and technical insight to PCI SSC plans and projects.

“I’m excited to participate in this global standards initiative,” Bucchianeri said. “Absa’s participation is testimony to the fact that we take security seriously and that we actively participate in the global effort to enhance security,”  Bucchianeri said.

Please see the PCI’s media release at this link

 

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Absa, Societe Generale To Roll Out Client Offering In Africa; Agree Acquisition In SA

Absa, Societe Generale To Roll Out Client Offering In Africa; Agree Acquisition In SA

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  • Commercial agreement signed to launch a unique pan-African offering
  • Separate agreement reached on the sale to Absa of the custody, trustee and derivatives clearing services operated by Societe Generale in South Africa

Societe Generale and Absa Group Limited, two leading banks on the African continent, announce the signing of a Memorandum of Understanding (MOU) to roll out a commercial agreement and expand their activities through the development of a pan-African wholesale banking offering. Separately, Absa agreed to acquire Societe Generale’s custody, trustee and clearing services operated in South Africa, enabling Absa to advance its growth strategy.

A unique financial services offering

With operations in 19 African countries, mainly in Western and Northern Africa*, Societe Generale has a strong position on the continent, enabling the Bank to offer its clients the expertise of an international bank combined with the proximity of its local banking networks.

Absa is one of Africa’s largest diversified financial services groups. With a presence in 12 countries, primarily in Southern and Eastern Africa**, the bank has strong knowledge of local markets which allows Absa to meet client needs with a full range of local banking solutions.

This partnership will leverage on Societe Generale and Absa’s geographical complementarity and combined strengths to reinforce their expertise and offer a wider range of banking products and services to international and domestic corporate clients and financial institutions with operations in Africa. This will also enable them to boost client coverage beyond their own traditional markets through an extended offering across 27 countries in Africa.

While this is a non-exclusive agreement, the pan-African offering will be enriched over time with new complementary services and products.

Agreement to better serve clients

The agreement is in line with Societe Generale’s growth ambition in Africa. Being connected closely with a local banking partner allows the Bank to further strengthen its client coverage on the continent and foster its dynamic local growth strategy. It is also aligned with Absa’s growth strategy which aims to further develop its wholesale banking activities and extend its geographical reach into key African trading corridors.

The combined offering results from an innovative approach driven by Societe Generale and Absa’s shared ambition in Africa: to better serve clients, both local and international, in their banking needs across the continent.

The agreement includes a combined offering dedicated to Chinese companies operating in Africa. Societe Generale has established China business desks at 11 of its local subsidiaries to service Chinese clients in Africa.  As part of Absa’s international and China strategy, the Group will be rolling out China service desks in key African countries to complement its desk in South Africa. These desks will allow Absa to extend its strong local offering to Chinese multinational corporates. Through the new cooperation agreement, Absa will be able to leverage on Societe Generale’s strong presence in China.

“Large African companies and multinational groups present in Africa have increasingly sophisticated banking needs and require expertise that was mostly delivered in more mature economies. On the other hand, there are more and more regional champions on the continent for whom national markets have become too narrow. Joining our forces through this agreement makes perfect sense to accompany the economic development of the continent,” comments Frédéric Oudéa, Chief Executive Officer of Societe Generale.

“The agreement we have entered into should go a long way to enable our clients to do business in Africa regardless of where they want to do business. This is yet another example of how Absa is delivering against our growth strategy through both partnerships and acquisitions where relevant and appropriate,” says Maria Ramos, Absa Group Chief Executive Officer.

Absa to acquire Societe Generale’s custody, trustee and derivatives clearing services in South Africa

Societe Generale has reached a separate agreement to sell its custody, trustee and derivatives clearing services operated in Johannesburg to Absa Group Limited. Absa agreed to acquire the related activities conducted by Societe Generale in South Africa, notably its client portfolio, IT systems and all the employees dedicated to these activities.

The transaction is subject to the approvals of the relevant authorities, which are anticipated to be obtained by end of 2019. The securities lending and borrowing services are not part of the transaction and will be terminated by end of March 2019. Furthermore, Societe Generale and Absa intend to cooperate on the provision of securities services as part of the enrichment of the pan-African and global offering.

“For Absa, the acquisition supports our growth strategy in Africa,” said Maria Ramos. “The transaction allows Absa to re-establish a firm foothold in the custody and trustee services market and provides us with the opportunity to expand our offer to corporate clients in South Africa. Our strategic intent is, in time, to provide these services across markets where we have a presence.”

The sale is in line with Societe Generale’s strategic plan whose primary objectives are to focus on markets where it can generate potential synergies with other Group businesses. Societe Generale group remains engaged in South Africa with its activities in corporate and investment banking managed via its representative office in Johannesburg and through the combined pan-African offering launched in partnership with Absa.

* Algeria, Benin, Burkina Faso, Cameroon, Chad, Congo, Equatorial Guinea, Ghana, Guinea, Ivory Coast, Kenya, Madagascar, Morocco, Mauritania, Mozambique, Senegal, South Africa, Togo, Tunisia

** Botswana, Ghana, Kenya, Mauritius, Mozambique, the Seychelles, Namibia, Nigeria, South Africa, Tanzania, Uganda, Zambia

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Absa Group Launches In United Kingdom

Absa Group Launches In United Kingdom

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Move will open opportunities of growing African market to UK and European investors

Today, Absa, one of Africa’s largest diversified financial services groups, launches their UK office. Officially trading as Absa Securities UK, the move supports the group’s ambition to bring the world to Africa as the preferred corporate & investment banking partner between UK and European investors looking to do business in the continent’s growing economies.

The launch also represents a key milestone in Absa’s journey to becoming a true, standalone universal African bank following its official separation from Barclays on 30 June. Formerly Barclays Group Africa, the newly independent Absa draws on a 100-year heritage, with offices in 12 countries and has recently announced plans to expand their international presence throughout the major trading corridors into Africa which include North America and Asia.

Opening in the UK is a key pillar of that strategy, and comes at an opportune time as UK and European investors and businesses look to an increasingly stable and prosperous Africa for opportunity in a post-Brexit environment.

Absa’s goal is to help UK businesses expand into, and successfully do business in Africa. To confidently navigate relatively unfamiliar territory requires a partner with a long-history and established operations across the continent. That partner is Absa.

Absa brings a thorough understanding of investment flows, market participants, sector trends and regulations everywhere it operates. Headed by CJ Giddy, the UK office will give access to that expertise along with services including: liquidity management, cash management, trade & working capital, risk management, card issuing and acquiring and investment banking.

Absa Group CEO, Maria Ramos said: “We have an ambitious growth strategy at the centre of which is the growth of our clients. Having made the strategic commitment to grow in Africa we are also focused on investing in the infrastructure and capacity we need to help our global clients maximize their own growth potential in Africa. Our UK office is an important component of our growth intentions and we are delighted to introduce it to our clients at this time.”

In July, Barclays Africa Group Limited officially started trading under its new name, Absa Group Limited, on the Johannesburg Stock Exchange. Absa already has a number of key corporate and investment banking client relationships across Europe, North America, and Asia. In Africa Absa offers personal and business banking, corporate and investment banking, wealth management, investment management and insurance services.

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Absa Group Reports 3% Increase In Earnings, Bolstered By Improved SA Retail And Business Banking Unit Performance

Absa Group Reports 3% Increase In Earnings, Bolstered By Improved SA Retail And Business Banking Unit Performance

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*Key financial highlights for the first half of 2019:

  • Headline earnings increased 3% to R8.3 billion
  • Revenue increased 6% to R39.1 billion
  • Operating expenses increased 6% to R22.1 billion
  • Return on equity declined to 16.4% from 17.1%
  • Dividend increased 3% to R5.05 per share

Absa Group Limited, one of Africa’s largest financial services providers, reported a 3% increase in earnings for the first half of 2019 as its retail unit in South Africa gained market share, mitigating the negative effects of a difficult economy.

Absa Group, which has a presence in 12 countries in Africa and an office in London, said normalised headline earnings increased to R8.3 billion during the first six months of the year from R8.04 billion during the same period in 2018. Income and costs both grew at 6%. Normalised earnings are considered the best measure of underlying group performance as it strips out the distorting effect of items related to the separation from Barclays PLC.

“Despite the tough operating environment, we have been able to maintain revenue momentum in our key target areas, with total revenue growth improving to 6%,” said Jason Quinn, Absa Group Financial Director.

Absa Group’s largest business unit, Retail and Business Banking South Africa (RBB SA), is showing faster than market growth in key product areas, in line with the group’s commitment to regain its leading position. RBB SA increased its share of home loans new business, with home loan registrations growing 16% – more than double the growth in total home loan registrations in South Africa during the first half. Retail deposits grew 12% while the market increased 9%. New personal loans increased 20%. RBB SA reported a 4% increase in earnings.

Corporate and Investment Banking (CIB) earnings decreased 5% on a pan-African basis, following a difficult trading period in South Africa. However, the client franchise continued to perform well with notable client acquisitions across the countries in which Absa has a presence. The corporate franchise extended its track record of double-digit revenue growth.

Absa’s subsidiaries outside of South Africa, collectively known as Absa Regional Operations (ARO), continued to increase their contribution to group earnings. ARO’s earnings rose 8% during the period, to account for more than a fifth of total Absa Group earnings.

Business Review

“We’ve made significant progress with Absa’s reorganisation following the implementation of our new strategy in March 2018, and we are beginning to see the benefits,” said René van Wyk, Absa Group CEO. “There is still, however, significant work to be done before we can reach our growth, returns and cost targets – a difficult task in a challenging environment,” he said.

RBB SA, which accounts for more than 60% of Absa group income, has largely completed its reorganisation and expects to reap further benefits from its integration with Absa’s wealth and investment management and insurance business. The integration, which is underway, will result in a seamless offer for customers between banking and non-banking services.

At CIB, significant work has been undertaken to form an integrated pan-African franchise with a single growth strategy that covers all of the countries where Absa has a presence.

ARO is implementing its new operating model, aligned to the group strategy which devolves accountability and decision-making closer to the customer interface.

Parallel to the reorganisation work across business units, Absa continues to make good progress in separating its operations from Barclays PLC, and in enhancing its digital capability.
After launching ChatBanking on WhatsApp, Samsung Pay, Timiza and Jumo, earlier, Absa significantly enhanced its Absa app in the first half of the year, resulting in a 20% increase in the number of app users.

Outlook

South Africa’s economic growth outlook appears muted, with gross domestic product (GDP) expected to grow 0.5% in 2019. The prospects for stronger growth are constrained by the slowing global economy, plus weak business sentiment and decelerating household income growth in South Africa. In the group’s ARO markets, GDP is expected to grow 5.5%.
“While Absa’s return on equity (RoE) is likely to be marginally lower in 2019, the group remains committed to its RoE target of 18% to 20% in 2021,” Quinn said.

Absa Group headline earnings (South African Rand million)

*Note: Normalised financial results, which strip out the distorting effect of separation-related items, are presented to better reflect the Group’s underlying performance.

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Absa Corporate And Investment Banking Looks Towards Growth Possibilities For Africa

Absa Corporate And Investment Banking Looks Towards Growth Possibilities For Africa

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Much has been said about the African growth story and the opportunity our continent presents. But the role of financial institutions in securing that growth cannot be underplayed. As a corporate and investment bank in and for Africa, we operate in the knowledge that what we do can drive rapid economic growth and human development, a necessary precursor for addressing some of the continent’s most critical development issues.

Corporate and Investment Banks are uniquely positioned to support development by the very nature of the work they do in developing market economies. We appreciate the opportunities we have in order to make a valuable contribution to the continent’s development, and therefore have to consider very carefully where we deploy our capital and resources.

But what does the continent need to thrive and where can we participate to enable the most meaningful impact?

Of course there are binding constraints to growth and development in Africa. Financial systems and inclusion are underdeveloped in many countries and institutional capacity and governance continues to mature. Increased regional economic integration bodes well for progress in financial sector development, regulatory oversight, technological advancement and the implementation of growth friendly policies.

The launch of the Absa AFM Index which measures the level of development of the financial markets in Africa based on a comparison of 17 countries is one of the steps we have taken to assist in market development and transparency.

The index was launched alongside the IMF meetings in October 2017. Subsequently, it was also launched in various African countries to promote the index locally and also get buy in from local stakeholders. The countries are ranked according to a number of measures, ranging from market depth, regulatory environment to legality and enforceability of agreements, with the objective of focusing the attention of policy makers on structural reforms needed to transform and accelerate the development of the various financial markets.

Market players and stakeholders also see the index as a useful tool that is being used to drive discussions and accelerate reforms in the financial markets in a manner that is structured with a uniquely African lens. The benefits of developing African financial market include the potential reduction of the cost of borrowing and the ability to mobilize capital efficiently.

Supporting economic growth is a critical contribution we believe we can make.

An enormous infrastructure gap makes progress very challenging and as such helping to build the infrastructure required to fuel economic growth is a critical contribution we believe we can make. The provision of electricity generation capacity, can stimulate far-reaching economic growth while providing viable bankable projects for investors. The recent material reduction in the cost of renewable energy makes this form of power even more relevant for the African continent, where affordability remains a key challenge for the many power utilities on the continent.

Financing for renewable energy projects is an important focus area for Absa CIB, not only from a pure debt financing perspective, but also from an economic development perspective. Absa CIB has become a major player in the field as the institutional funding market of such projects has evolved in recent years. In total we have secured debt financing worth R50 billion for 33 renewable energy projects as part of the South African Department of Energy’s latest bidding round under the renewable energy independent power producer programme (REIPPP). These projects, comprising of wind, solar and biomass projects, will add a combined 2900MW to the national grid.

The challenge is now to look beyond South Africa, with interest coming from countries such as Ghana, Zambia, Kenya and Tanzania. The reduction of costs in renewable energy provides many opportunities for investors.

There is boundless potential

The sheer scale of investment banking activity over the last decade across the continent reflects the material potential. With more than $100 trillion in assets managed by institutional investors and commercial banks globally, interest from international institutional investors is not waning, requiring the vast array of services from commercial banking, advisory services, mergers and acquisitions and capital raising.

In recent years African equity markets have seen limited capital raising and against this backdrop, the Vodacom Tanzania IPO in November 2017 stands out as a landmark and transformational transaction, raising capital from domestic and international investors. We were privileged to play an advisory role in helping Vodacom Group on the successful IPO of Vodacom Tanzania on the Dar es Salaam Stock Exchange in 2017. At USD 213 million, the Vodacom Tanzania IPO was the fourth largest in Sub-Saharan Africa outside South Africa since 2008 and in excess of 40 000 local investors participated in the offer, many of whom were first time participants in the capital markets. The need for financial inclusion is an obvious requirement for economies to prosper, and to drive investment flow. African countries have an array of options, beyond domestic resources and foreign aid, to support their investments.

There can be no doubt of the transformative power of banking to contribute meaningfully in improving the lives of people, the prospects of institutions and the efficiency of government delivery. In many ways, Africa will lead the rest in banking innovation because it defies the traditional banking models.

We believe that with the bravery to imagine and the will to get things to done, we can help chart the course towards realising possibilities for the continent we serve.

By Mike Harvey and Temi Ofong, Absa CIB joint CEO’s

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Absa Group Reports 3% Increase In 2018 Interim Earnings And Income

Absa Group Reports 3% Increase In 2018 Interim Earnings And Income

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Highlights:

  • Headline earnings rose 3% to R8 billion
  • Return on equity improved slightly to 16.9% from 16.8%
  • Revenue grew 3% to R37 billion
  • Operating expenses rose 4% to R20.8bn.
  • Cost-to-income ratio deteriorated slightly to 56.2%
  • Dividend increased 3% to R4.90 per share
  • Pre-provision increased 1% to R16.2bn

Absa Group Limited reported an increase in earnings, revenue and dividend for the first half of 2018 today. The group reported its first set of financial results as `Absa Group’ after being renamed on 11 July this year as it separates from the international Barclays PLC group.

Normalised headline earnings increased 3% to R8 billion compared with the first half of 2017 and income grew to R37 billion. The group will pay shareholders an interim dividend of R4.90 per share, up from R4.75 per share a year earlier.

“Our performance was in line with our guidance and should be considered against the tough macro backdrop in South Africa,” said Jason Quinn, Absa Group financial director. South Africa, which accounts for more than three-quarters of the group’s total earnings, recorded a 2.2% contraction in gross domestic product in the first quarter.

Earnings were boosted by growth in the group’s retail and business banking business in South Africa, its banking business outside of South Africa, and in the wealth, investment management and insurance unit. This was partially offset by a 6% decrease in earnings from the group’s corporate and investment banking business in South Africa.

Well-controlled cost growth of 4% exceeded modest but improving income growth of 3% and resulted in a slightly higher cost-to-income ratio of 56.2%, up from 55.5% in the first half of last year.

The group continues to have solid balance sheet assets of R1.2 trillion (about $90 billion) and strong capital and liquidity levels. The common equity tier 1 ratio of 12.2% is above internal targets and the total group capital adequacy ratio increased to a healthy 15.7%.

*Note: Normalised numbers are presented to adjust for the consequences of the separation and better reflect the Group’s underlying performance.

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Absa Group Makes Good Progress In Positioning To Deliver On New Strategy

Absa Group Makes Good Progress In Positioning To Deliver On New Strategy

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Absa Group Limited today reported good progress in positioning to deliver on the new corporate strategy it launched in March 2018. The group, previously known as Barclays Africa Group, reiterated its goal to double its share of banking revenues in Africa to 12%.

“An important milestone in positioning for delivery against our strategy was achieving full regulatory deconsolidation, which means that UK regulators no longer regard Absa and Barclays PLC as a single entity,” said Maria Ramos, Absa Group Chief Executive. “In practical terms, it means that we no longer operate under any policy frameworks set by Barclays PLC. For example we are now free to set our own risk appetite.”

Absa Group announced a new operating model in April, empowering business unit leadership teams to have end-to-end accountability for delivery. Further reorganisation is now taking place at business unit level.

The reorganisation process started with retail and business banking SA (RBB SA), which accounts for more than half of Absa Group’s total income.

“In our retail and business banking unit in South Africa, we now have an operating model which has reduced management layers, enables faster decision making and brings the leadership team closer to customers and colleagues” said Ramos, adding that positive momentum seen in the latter half of last year has carried through into the first half of 2018. Notably, in the first half of the year, new home loans increased by 14% against a context where market growth was 4%.

A further separation milestone was reached in July when the group name was changed from Barclays Africa Group to Absa Group and a refreshed brand was launched as an expression of the group’s new identity and its digital ambition. In our markets outside South Africa, subsidiaries will begin the change to Absa from mid-2019 – subject to securing all relevant approvals.

Absa has made progress in its aspiration to build and entrepreneurial, digitally-led bank.

“We have made it clear that our ambition is to be a digitally-led organization, digitally capable and scalable” said Ramos.

  • In Kenya, Absa’s local subsidiary launched Timiza – an app-based personal loans platform – in March this year. Timiza’s customer base had grown to more than two million by 25 July.
  • Absa launched WhatsApp banking and Samsung Pay as new propositions for its South Africa retail business. Uptake particularly in WhatsApp banking has exceeded expectation with more than 10 000 customers registering for ChatBanking on WhatsApp within the first 20 days.

Looking ahead, Absa will continue to drive the growth momentum recorded in retail and business banking, and address opportunities in the wealth and investment management and insurance business unit, and in the corporate and investment banking portfolios.

 

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Absa Group Continues To Lead In Education Investment On The Continent And Funds Mandela Centenary Scholars

Absa Group Continues To Lead In Education Investment On The Continent And Funds Mandela Centenary Scholars

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Bank commits to building infrastructure for school, while donating equipment and upgrading community facilities

Absa Executives commemorated Mandela Day at the Moletsane Asports Centre in Soweto, where they donated sports equipment, and at the David Makhubo Secondary School in Kaalfontein, where they committed to building a library and computer lab for students.

Speaking at the David Makhubo Scool, Absa Group Deputy Chief Executive Peter Matlare said Madiba’s belief in and love of education inspired Absa to continue making a significant contribution to the lives of young people.

“This commitment we are making here today forms part of our strategic collaboration agreement with the Nelson Mandela Foundation where we committed to supporting the building of libraries with them. This is one of three sites we are involved in. We look forward to delivering this project and are excited about the opportunities it will open up to you”, he said.

Absa’s commitment to youth through education and skills development is part of Absa’s social promise to be an active force for good across all communities in which it operates. Education and Skills Development has been a key pillar of the banking group’s active citizenship, and includes awarding over 3000 higher education scholarships in 2018, as well as partnering on the YES initiative, funding university research and institutional chairs, and offering the free ReadytoWork programme to help youth transition from education to the world of work and self-employment.

Sazini Mojapelo, Head of Absa Group Citizenship, speaking at the handover of sports equipment at the Moletsane sports Centre, said “As Absa we are clear that we are a purpose orientated African bank – rooted in the countries we serve – recognizing that our own sustainability and wellbeing are directly linked to the sustainability and wellbeing of the communities in which we operate.”

She added “This is more than just a donation of kit and equipment but an investment in your futures and the future of our country.”

David Makhubo Secondary School was established in 2014 as a response to the challenges posed by the socio-economic conditions in the community of Kaalfontein, Extension 23, Midrand and surrounding townships.  Currently the school has 1151 learners, from grade 8 to grade 12, and continues to face many challenges when it comes to infrastructure and resources needed to provide the best possible learning environment for their students.

It is with this in mind that the Absa Transactional Legal team, which has supported the school for the past 2 years with job shadowing initiatives, as well as sanitary towel drives, continues to look for ways to elevate the type of support provided.

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Absa Group Executives Support Young And Old On Mandela Day

Absa Group Executives Support Young And Old On Mandela Day

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Bank commits to building infrastructure for school, while donating equipment and upgrading community facilities

Absa Executives commemorated Mandela Day at the Moletsane Asports Centre in Soweto, where they donated sports equipment, and at the David Makhubo Secondary School in Kaalfontein, where they committed to building a library and computer lab for students.

Speaking at the David Makhubo Scool, Absa Group Deputy Chief Executive Peter Matlare said Madiba’s belief in and love of education inspired Absa to continue making a significant contribution to the lives of young people.

“This commitment we are making here today forms part of our strategic collaboration agreement with the Nelson Mandela Foundation where we committed to supporting the building of libraries with them. This is one of three sites we are involved in. We look forward to delivering this project and are excited about the opportunities it will open up to you”, he said.

Absa’s commitment to youth through education and skills development is part of Absa’s social promise to be an active force for good across all communities in which it operates. Education and Skills Development has been a key pillar of the banking group’s active citizenship, and includes awarding over 3000 higher education scholarships in 2018, as well as partnering on the YES initiative, funding university research and institutional chairs, and offering the free ReadytoWork programme to help youth transition from education to the world of work and self-employment.

Sazini Mojapelo, Head of Absa Group Citizenship, speaking at the handover of sports equipment at the Moletsane sports Centre, said “As Absa we are clear that we are a purpose orientated African bank – rooted in the countries we serve – recognizing that our own sustainability and wellbeing are directly linked to the sustainability and wellbeing of the communities in which we operate.”

She added “This is more than just a donation of kit and equipment but an investment in your futures and the future of our country.”

David Makhubo Secondary School was established in 2014 as a response to the challenges posed by the socio-economic conditions in the community of Kaalfontein, Extension 23, Midrand and surrounding townships.  Currently the school has 1151 learners, from grade 8 to grade 12, and continues to face many challenges when it comes to infrastructure and resources needed to provide the best possible learning environment for their students.

It is with this in mind that the Absa Transactional Legal team, which has supported the school for the past 2 years with job shadowing initiatives, as well as sanitary towel drives, continues to look for ways to elevate the type of support provided.

 

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Africa’s First Live Drone Light Show To Mark The Relaunch Of A Digitally Led African Bank

Africa’s First Live Drone Light Show To Mark The Relaunch Of A Digitally Led African Bank

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Absa Group Limited lit up the Johannesburg skies with Africa’s first live Intel® drone light show, as it celebrated the renaming of the group, heralding a new era for the bank in its push to become a forward-looking African bank in a digital age.

“The spectacle has been set against the cosmopolitan backdrop of the Johannesburg skyline and highlights the new strategic direction of the bank which is to be a digitally led organisation using technology to bring to life its purpose and serve its customers,” says David Wingfield, Head of Group Marketing at Absa Group.

Absa partnered with Intel® to host a live drone show, which also embodies Absa Group’s new purpose of “bringing your possibility to life”.

The drone show was animated by the same animator who flew over 1,200 Intel® Shooting Star™ drones above PyeongChang for the Opening Ceremony of the Olympic Winter Games, breaking a Guinness World Records title.

Absa also introduced a new brand design that will be rolled out in South Africa and completed in 2019, as well as rolled out to Absa Group’s banks that were previously Barclays-branded in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by mid-2020.

“We are committed to building on the pedigree of the Absa brand as a strong and stable bank to continue working towards becoming a digitally led African bank equipped to meet its citizens’ needs and bring their possibility to life,” concludes Wingfield.