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Media release

Media release

Absa and EasyEquities partner to expand access to investing

6 August 2026

EasyEquities, South Africa’s leading digital investment platform and Absa Group, a leading pan-African financial services provider have announced a new partnership that will give Absa’s more than 12 million clients direct access to invest through the Absa app.

A partnership already in motion

The two client bases already overlap significantly. EasyEquities’ data shows that approximately 125 000 EasyEquities clients are linked to Absa through an Absa bank account, Absa Pay or registered Absa banking details. EasyEquities is also home to around 30 000 Absa shareholders and nearly 20 000 investors who hold Absa investment products.

For Absa, the partnership strengthens its ambition to make financial services more accessible, convenient, and integrated into the digital channels clients already use. It reflects Absa’s customer-led strategy and its purpose of empowering Africa’s tomorrow, together, by creating simpler, more seamless ways for people to transact, grow and protect their wealth. The partnership also supports Absa’s broader focus on digital innovation, ecosystem partnerships, and human-centred experiences that place customers’ needs and stories at the centre of the business.

For EasyEquities, the partnership extends a track record of making investing accessible through banking apps, following similar integrations with other banks. Those partnerships have helped drive growth in registered and funded EasyEquities clients, as well as the value of assets held on the platform.

Charles Savage, CEO of Purple Group and EasyEquities, says: “Our mission is to make access to markets available to more people, because markets remain one of the most effective ways to grow and protect wealth over time. This partnership gives Absa clients a simple way to start investing directly through a platform they already trust and use.”

Sitoyo Lopokoiyit, Chief Executive of Personal and Private Banking Pan-Africa at Absa Group, says: “This partnership builds on a natural connection between Absa and EasyEquities. Many Absa clients already invest through EasyEquities, while many EasyEquities users are connected to Absa as shareholders, clients, or investors in our products. By bringing the experience into the Absa app, we can make investing simpler and more accessible for more of our clients.”

Full detail on the product, client experience, and launch date will be shared closer to go-live in September 2026.

6 August 2026

EasyEquities, South Africa’s leading digital investment platform and Absa Group, a leading pan-African financial services provider have announced a new partnership that will give Absa’s more than 12 million clients direct access to invest through the Absa app.

A partnership already in motion

The two client bases already overlap significantly. EasyEquities’ data shows that approximately 125 000 EasyEquities clients are linked to Absa through an Absa bank account, Absa Pay or registered Absa banking details. EasyEquities is also home to around 30 000 Absa shareholders and nearly 20 000 investors who hold Absa investment products.

For Absa, the partnership strengthens its ambition to make financial services more accessible, convenient, and integrated into the digital channels clients already use. It reflects Absa’s customer-led strategy and its purpose of empowering Africa’s tomorrow, together, by creating simpler, more seamless ways for people to transact, grow and protect their wealth. The partnership also supports Absa’s broader focus on digital innovation, ecosystem partnerships, and human-centred experiences that place customers’ needs and stories at the centre of the business.

For EasyEquities, the partnership extends a track record of making investing accessible through banking apps, following similar integrations with other banks. Those partnerships have helped drive growth in registered and funded EasyEquities clients, as well as the value of assets held on the platform.

Charles Savage, CEO of Purple Group and EasyEquities, says: “Our mission is to make access to markets available to more people, because markets remain one of the most effective ways to grow and protect wealth over time. This partnership gives Absa clients a simple way to start investing directly through a platform they already trust and use.”

Sitoyo Lopokoiyit, Chief Executive of Personal and Private Banking Pan-Africa at Absa Group, says: “This partnership builds on a natural connection between Absa and EasyEquities. Many Absa clients already invest through EasyEquities, while many EasyEquities users are connected to Absa as shareholders, clients, or investors in our products. By bringing the experience into the Absa app, we can make investing simpler and more accessible for more of our clients.”

Full detail on the product, client experience, and launch date will be shared closer to go-live in September 2026.