Growth is the key component of our strategy and the driver behind our every action. We believe growth is about culture, which is why we are building our strategy around a shared sense of purpose, identity and a celebration of diversity and financial inclusion.
Our purpose statement says: “Bring your possibility to life”. It is symbolic of our intention to be an entrepreneurial, innovative organisation and is an embodiment of growth, for Africa, colleagues and the business.
Our strategy comprises:
- A new guiding purpose
- Three strategic priorities that outline our business objectives - defining what is required to succeed
- Three enablers which will change the way we operate - defining exactly how we will achieve these objectives
- One measure of success – to grow our business by doubling our share of revenue.
Our purpose statement says: “Bring your possibility to life”. To us it means we are helping individuals, small businesses, corporates, economies, and society at large to grow.