Our growth strategy

As a financial services provider, we play an important role in the economic life of individuals, businesses and nations. We help to create, grow and protect wealth through partnerships in economic development, while playing a shaping role in Africa’s growth and sustainability.

Growth is the key component of our strategy and the driver behind our every action. We believe growth is about culture, which is why we are building our strategy around a shared sense of purpose, identity and a celebration of diversity and financial inclusion.

Our strategy comprises of our guiding purpose, three priorities that define what is required to succeed and three enablers which are changing the way we operate. 

Bring your possibilities to life

We believe in possibilities, in the actions of people who always find a way to get things done. We believe in creating opportunities for our customers to make their possibilities real and in supporting them every step of the way.

Our strategy will bring our purpose to life as we pursue our goal of growth.

Our strategic objectives

  1. Growing our portfolio while contributing to the growth of the markets we serve.
  2. Reducing costs by creating a more efficient and effective organisation.
  3. Delivering top, sustainable returns that maximise long-term value.


Our three priorities

Create a thriving entrepreneurial

We will differentiate ourselves by:

  • Creating an entrepreneurial culture that is diverse and inclusive.
  • Empowering our employees to become outwardly focused and customer obsessed.
Building pioneering new propositions

We will drive growth by:

  • Developing a world-leading payments capability, offering transactions on a single digital platform, linking businesses across the continent and ensuring easy and affordable cross-border transactions.
  • Launching differentiated transactional banking propositions for small businesses and corporates to drive banking primacy by providing innovative, digitised products delivered through personalised service.
Restoring leadership in core businesses

We will restore leadership in our core businesses by:

  • Creating a competitive advantage through a deep understanding of our customers and anticipating their needs.
  • Providing our customers with customised, innovative solutions across their life stages, delivered through superior services and supported by transparent pricing.
  • Creating a consumer finance franchise within retail that is fully digital, mobile-enabled and equipped to manage risk.


Our three enablers

Build a scalable innovative, digital-first business

We will modernise our business by:

  • Build a scalable digital-first business.
  • Building new entrepreneurial capabilities to explore growth opportunities and to reinforce an entrepreneurial culture.
Play a shaping role in Africa’s growth and sustainability

We will build a business that Africa can be proud of by:

  • Earning the trust of our stakeholders by shaping the societies in which we operate while acting with integrity and delivering on our aspirations.
  • Contributing to thought leadership in financial services and promoting inter-generational sustainability through the preservation of our environment.
  • Playing a meaningful role in promoting economic growth of the African continent.
Pursue growth opportunities

We will augment our organic growth by:

  • Pursuing targeted acquisitions and investing in businesses that boost our capabilities.
  • Expanding into targeted markets either through starting new, buying, or partnering.
  • Leveraging strategic partnerships to further enhance our value propositions and offerings.
  • Rationalising our current portfolio to drive long-term sustainability.