01

Our journey

Growth is the key component of our strategy and the driver behind our every action. We believe growth is about culture, which is why we are building our strategy around a shared sense of purpose, identity and a celebration of diversity and financial inclusion.

To reset our future and shape our destiny as a proudly African group, we embarked on a comprehensive review process. This culminated in the design of a new corporate strategy that is transformative, enables us to reset our culture and defines a blueprint for how we will become a banking group that Africa will be proud of.

Our strategy comprises:
  • A new guiding purpose
  • Three strategic priorities that outline our business objectives - defining what is required to succeed
  • Three enablers which will change the way we operate - defining exactly how we will achieve these objectives 
  • One measure of success – to grow our business by doubling our share of revenue.

Our purpose statement says, ‘Bring your possibility to life’. To us it means we are helping individuals, small businesses, corporates, economies, and society at large to grow.

02

How we did it

The strategic priorities were crafted, based on an understanding of the growth dynamics within Africa and across markets, customers and products. To achieve this, we will accelerate the implementation of the three enablers to unlock the full potential of the strategy. This bold new growth strategy reinforces the holistic transformation of the business to become both people and customer centric.

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03

Bring your possibility to life

04

Our three priorities

Create a thriving
organisation
  • Create a new culture
  • Empower ownership
  • Re-orientate around the customer
  • Differentiate by becoming people centric
Build pioneering new propositions
  • Build a leading global payments hub
  • Create a superior consumer finance franchise
  • Launch a winning Transaction Banking platform
Restore leadership in core businesses
  • Restore our leadership in SA retail
  • Become the business bank of choice
  • Grow market share and returns in Corporate and Investment Banking
  • Perfect Wealth, Investment Management and Insurance model
  • Be a leading player in core markets beyond SA

05

Our three enablers

Build a scalable
digitally-led business
  • Establish a winning brand
  • Separate from PLC quickly and effectively
  • Build world-leading group-wide capabilities 
Play a shaping role in society
  • Earning trust
  • Shaping society
  • Driving thought leadership
  • Promoting integrational sustainability
Pursue growth opportunities
  • Strategic partnerships
  • Expanded into target markets
  • Targeted acquisitions and disposals in existing markets