Our journey

Growth is the key component of our strategy and the driver behind our every action. We believe growth is about culture, which is why we are building our strategy around a shared sense of purpose, identity and a celebration of diversity and financial inclusion.

Our purpose statement says: “Bring your possibility to life”. It is symbolic of our intention to be an entrepreneurial, innovative organisation and is an embodiment of growth, for Africa, colleagues and the business.

Our strategy comprises:

  • A new guiding purpose
  • Three strategic priorities that outline our business objectives - defining what is required to succeed
  • Three enablers which will change the way we operate - defining exactly how we will achieve these objectives 
  • One measure of success – to grow our business by doubling our share of revenue.

Our purpose statement says: “Bring your possibility to life”. To us it means we are helping individuals, small businesses, corporates, economies, and society at large to grow.


Bring your possibility to life


Our three priorities

Create a thriving
  • Create a new culture
  • Empower ownership
  • Re-orientate around the customer
  • Differentiate by becoming people-centric
Build pioneering new propositions
  • Build a leading global payments hub
  • Create a superior consumer finance franchise
  • Launch a winning Transaction Banking platform
Restore leadership in core businesses
  • Restore our leadership in SA retail
  • Become the business bank of choice
  • Grow market share and returns in Corporate and Investment Banking
  • Perfect Wealth, Investment Management and Insurance model
  • Be a leading player in core markets beyond SA


Our three enablers

Build a scalable
digitally-led business
  • Establish a winning brand
  • Separate from PLC quickly and effectively
  • Build world-leading group-wide capabilities 
Play a shaping role in society
  • Earning trust
  • Shaping society
  • Driving thought leadership
  • Promoting integrational sustainability
Pursue growth opportunities
  • Strategic partnerships
  • Expanded into target markets
  • Targeted acquisitions and disposals in existing markets