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WHY IS ABSA DOING THIS
Visibility changes everything.
Women are helping shape Africa's economies, industries and communities, yet they remain significantly underrepresented in the stories that define public life. According to the Global Media Monitoring Project 2025, women account for just 26% of people seen, heard or spoken about in the news.
Built around 100 women, 100 stories and 100 career paths, this platform shines a light on the ambition, impact and possibility embodied by millions of women across the continent. By closing the gap, it aims to make women and their contributions impossible to ignore.
Because when women are seen,
more women believe what's possible.
Visibility
Drives Opporunity
What gets seen
shapes what gets believed possible.
Representation
Matters
Every story elevated
shapes what young women see as within reach.
Stories
Shift Culture
Headlines don't just
report change, they inspire it.
100
Milestones
100 women,
100 career paths, one movement.
HEADLINE EVENTS THIS MONTH
02
AUG
09
AUG
16
AUG
Totalsports Women's Race
As the Official Banking Partner, Absa joined the Totalsports Women's Race across three cities this Women's Month. Over 28 000 women ran, walked and came together to celebrate strength, resilience and community.
Durban,
Cape Town,
Johannesburg.
In-person