Sydney was appointed as Group Chief Brand, Marketing and Corporate Affairs Officer with effect from 1 January 2023.
He was previously the Chief Executive: Brand at Sanlam Group and a member of the Group Executive Committee.
He joined Sanlam in 2019 from Liberty Group, where he was Chief Marketing and Communications Officer.
He was Executive Head – Group Marketing at Nedbank Ltd from 2011 to 2017.
Prior to this, he held brand and marketing roles at consumer sector companies including SAB Miller, Unilever, Cell C and DIAGEO.
Sydney was Chairman of the Marketing Association of South Africa until December 2022.
Qualifications: AMP (MIT); MBA (GIBS); Postgraduate Diploma in Strategic Marketing Management (UNISA); B Social Science (UCT)


