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Media release

Media release

Absa partners with Dylan Naidoo to tell an Untold Story of grit, ambition, and breaking barriers in golf

27 August 2025

Absa is proud to announce its partnership with professional golfer Dylan Naidoo, a rising force in South African sport whose journey embodies the power of ambition, resilience, and opportunity.

Naidoo turned professional in 2019 after earning his Sunshine Tour card through the prestigious Vusi Ngubeni Tournament. In 2025, he made history as the first person of colour to win the South African Open, breaking barriers in one of the country’s most exclusive sports and redefining what greatness looks like for the next generation.

Dylan’s journey is one of untold ambition, inspired by his father, a multi-sport athlete who instilled the hard truths and discipline that pushed him to fully commit to golf. From early days of practicing cricket and tennis to the independence he found in golf, Dylan’s relentless drive has made him a trailblazer on and off the course.

Through this partnership, Absa will bring Dylan’s untold story to life, celebrating his grit and resilience while inspiring young South Africans to pursue their dreams with the same determination.

As part of the collaboration, Absa and Dylan will also contribute to social impact initiatives, including matched donations toward community upliftment projects, further reinforcing Absa’s commitment to being a Force for Good.

“Dylan’s story is one of perseverance and ambition. It resonates deeply with Absa’s belief that when talent meets opportunity, greatness is possible,” said Candice Thurston, Managing Executive Brand and Marketing for the Absa Group. “He is not only breaking boundaries in golf but also inspiring a new generation to dream bigger and achieve more.”

Whether through Absa Business Banking, where his resilience mirrors the entrepreneurial journey, or Absa Private Banking, which supports those striving for excellence, Dylan Naidoo’s story reflects the ambition Absa champions across Africa.

27 August 2025

Absa is proud to announce its partnership with professional golfer Dylan Naidoo, a rising force in South African sport whose journey embodies the power of ambition, resilience, and opportunity.

Naidoo turned professional in 2019 after earning his Sunshine Tour card through the prestigious Vusi Ngubeni Tournament. In 2025, he made history as the first person of colour to win the South African Open, breaking barriers in one of the country’s most exclusive sports and redefining what greatness looks like for the next generation.

Dylan’s journey is one of untold ambition, inspired by his father, a multi-sport athlete who instilled the hard truths and discipline that pushed him to fully commit to golf. From early days of practicing cricket and tennis to the independence he found in golf, Dylan’s relentless drive has made him a trailblazer on and off the course.

Through this partnership, Absa will bring Dylan’s untold story to life, celebrating his grit and resilience while inspiring young South Africans to pursue their dreams with the same determination.

As part of the collaboration, Absa and Dylan will also contribute to social impact initiatives, including matched donations toward community upliftment projects, further reinforcing Absa’s commitment to being a Force for Good.

“Dylan’s story is one of perseverance and ambition. It resonates deeply with Absa’s belief that when talent meets opportunity, greatness is possible,” said Candice Thurston, Managing Executive Brand and Marketing for the Absa Group. “He is not only breaking boundaries in golf but also inspiring a new generation to dream bigger and achieve more.”

Whether through Absa Business Banking, where his resilience mirrors the entrepreneurial journey, or Absa Private Banking, which supports those striving for excellence, Dylan Naidoo’s story reflects the ambition Absa champions across Africa.