Absa Group Sponsorships
Initiatives that make a real difference
Overview
Absa Group is a leading financial services provider in Africa, with a deep commitment to the continent's growth and prosperity. We believe that our success is intertwined with the success of the communities we serve, and that's why we invest heavily in initiatives that make a real difference.
One of the key ways we do this is through our comprehensive sponsorship program. We proudly support a wide range of initiatives across various sectorsSports
#AbsaRunYourCity
A diverse road running series, the Absa Run Your City Series integrates businesses, families, investment in community, world class achievement and fun for all participants. Placing each host city on a pedestal, iconic landmarks form the foundation of a magnificent route experience that also boasts a feel-good vibe compliments of the city’s leading performing arts groups, refreshments, exciting sponsor activations and enthusiastic support along the way. For every 1km that you walk we donate 1 Rand to a good cause.
Race dates 2024
- Gqeberha10k: 7 April 2024
- Capetown10k: 12 May 2024
- Durban10k: 7 July 2024
- Tswane10k:25 August 2024
- Joburg10k: 24 September 2024
Please click here to access the Absa Run Your City Strava
Lifestyle
L'Atelier
The Absa L’Atelier art competition is a leading Pan-African art competition. The competition, which has been running for nearly 40 years, is hosted annually by Absa in partnership with the South African National Association for the Visual Arts (SANAVA).
Please click here to find out more about L’Atelier
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KKNK
The renowned KKNK festival has returned to Oudtshoorn until 31 March, transforming the town into a vibrant hub of visual and performing arts during the Easter season. Sponsored by Absa, a staunch supporter of arts and culture, the festival offers a rich, vibrant program to engage both customers and attendees.
Absa’s involvement this year will be reflective of the bank’s move towards a more human-centred approach to banking, as evidenced through our reimagined brand and the ‘Your story matters’ ethos.
Please click here to find out more about KKNK
Strategic Events
The Johannesburg Film Festival
The Joburg Film Festival is strategically positioned to become Africa’s Premier Film Festival through the curation and showcasing of African and International films whilst providing various opportunities for development, training, skills transfer and networking for youth as well as emerging filmmaker and practitioners. The festival stands for innovation, excellence, purposeful creativity and seeks to grow and contribute cultural tourism not only for the city of Joburg and the Gauteng province but for South Africa as a whole.
Force for good
Planting Veggie Gardens
Possibilities Unearthed derives from the need for Absa to leave a long-lasting legacy in the communities that the operate in.
Absa identifies a school in the community, sends a team to install a sustainable vegetable garden, and the school then benefits from the harvest that comes from the garden –either through using the crops for their feeding schemes or by selling the harvest to the community.
This initiative first started in Franschhoek at the Franschhoek Primary School in 2021, with ThembalethuHigh School in George following in 2022.
Absa Run Your City
Absa Supersport Shootout
Absa Champagne in Africa Festival
The Johannesburg Film Festival
L'Atelier
Qhubekha
Absa Cape Epic & #SheUntamed
Sunshine Ladies Tour
Pinotage
KKNK
DSTV Delicious
Planting Veggie Gardens
Sponsorship Process
Contact us
For more information, please contact