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Absa Celebrates Youth Month by Championing Young Voices and Futures

Absa Celebrates Youth Month by Championing Young Voices and Futures

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Absa partners with RedFest2025 to celebrate the stories of South Africa’s youth

As Youth Month kicks off, Absa is proud to spotlight its growing portfolio of programmes and partnerships that uplift and invest in South Africa’s youth. From entrepreneurship development and workplace readiness to creative expression and digital empowerment, Absa’s Youth Month campaign is designed to equip young people with the tools, confidence, and platforms to thrive.

“Youth Month is not just a calendar moment for us, it is a reflection of our long-standing commitment to see, support, and invest in young South Africans,” says Candice Thurston, Managing Executive: Brand and Marketing, Absa Group. “Whether it’s through creative platforms like RedFest, entrepreneurial programmes like JA (Junior Achievers) South Africa, Young African Entrepreneurs Institute (YAEI) and our Financial Literacy programme which aims at helping individuals and SMMEs make informed decisions, manage their finances confidently, and build long-term stability or digital tools like ReadytoWork, we’re focused on creating opportunities that empower youth to thrive. When we say We See Your Story, we mean we see potential, and we are backing it with tangible action.”

This year, one of the standout moments in Absa’s Youth Month calendar is its headline partnership with RedFest 2025, Johannesburg’s leading festival celebration of youth-led arts and culture. Hosted by Redhill School from 13 to 16 June 2025, the festival brings together thousands of people to honour the voices, talents, and stories of young South Africans.

At RedFest 2025, Absa brings its brand promise We See Your Story to life through immersive experiences and platforms that put youth expression at the centre. Highlights include:

  • A reimagined Village on Oval social hub, supported by Absa and designed as a warm winter-ready space featuring live music, fire pits, artisanal vendors, and a sense of belonging.
  • A high-energy Spin & Win competition offering CashSend vouchers, Takealot gift cards, and Absa-branded merchandise such as beanies, mugs, shopper bags, and caps.
  • Three youth entrepreneurs, selected from the YAEI x Absa Youth
  • Entrepreneurship Development Programme, will be given the opportunity to trade at the festival:

Each entrepreneur will receive branded trading counters, gazebos, and business support to engage directly with over 7,000 expected festival-goers. These programmes not only provide direct exposure for these young business owners but also reinforce Absa’s commitment to building a sustainable entrepreneurship pipeline across South Africa.

In a powerful nod to youth-led creativity, Absa will also unveil an original art installation by Youth Artist Alpheus Ngoepe, who is aligned to the Absa L’Atelier programme, which is committed to supporting young artistic talent.(@alpheusngoepe). All artwork will be available for sale, with 100% of proceeds going directly to the artist. Originally from Limpopo and now based in Johannesburg, Alpheus Ngoepe is a visual artist whose work explores themes of identity, community, and urban life. His practice blends photography, painting, and text to create powerful abstract narratives that reflect the emotional and social landscapes of everyday South Africans.

Furthermore, a key cultural highlight of the weekend will be YouthFest on Youth Day (16 June), a showcase of the country’s most talented school-based performers in choir, marimba, orchestra, and dramatic arts. Absa’s sponsorship ensures that these voices are seen, celebrated, and heard on a national stage.

“RedFest isn’t just entertainment. It’s empowerment,” adds Thurston. “It’s where young people step into the spotlight not because someone gave them permission, but because they have something to say. That’s the spirit of Youth Month. That’s what We See Your Story is all about.”

Tickets for RedFest2025 are available via TicketPro for R250 per person. For the full programme, visit www.redfest.co.za and Follow the conversation on social media via #RedFest2025 #WeSeeYourStory #YourStoryMatters Instagram: @absa.southafrica | @redfestjhb

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JA South Africa & Absa Group kick off 2025 company program

JA South Africa & Absa Group kick off 2025 company program

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JA (Junior Achievement)  South Africa and Absa Group have marked the  successful continuation of their partnership at the launch of the second year of the JA Company of the year program (previously known as  Enterprise Program Plus EP+). The JA Company Program is JA’s flagship initiative that equips high school learners with essential entrepreneurship, financial literacy, and work readiness skills.

The partnership that kicked off last year reaffirms both organisations’ commitment to empowering youth through practical, hands-on learning that transforms classroom concepts into real-world business ventures. With over 1,000 Grade 10 – 11 learners expected to participate once again, the 2025 cohort will experience an enhanced curriculum and deeper mentorship, culminating in the prestigious JA South Africa Company of the Year (COY) competition. The partnership launch took place at Ponelopele Oracle High School in Kaalfontein, which saw two learners  who took part in last year’s program participate in the Girls in leadership training program in Ghana earlier this year.

During the launch, JA South Africa outlined the Company of the Year theme for calling for   ACT!: Action for Climate Transformation”, a theme that seeks to  challenge learners to imagine and build AI-driven, sustainable solutions that addresses environmental and societal challenge, with a specific focus on Innovation & Technology, Artificial Intelligence, Financial Technology, Digital Media & Creation, Renewable Energy, and Circular Economy & Sustainability, as they explore businesses in the six categories.

 

As with last year, learners will compete provincially before the top teams advance to the national finals in Gauteng.

We are excited to see this impactful partnership with Absa Group grow from strength to strength. In year two, we are not only scaling the program’s reach but deepening its impact in life-changing ways. We’ve witnessed shy learners evolve into confident presenters, their pitches transforming from hesitant beginnings to polished business cases that impressed judges at provincial, national, and even regional levels. For some, this program sparks a passion for entrepreneurship that reawakened their love for learning—and revealed leadership and problem-solving abilities previously hidden in the traditional classroom. From boarding their first flight to getting their first passport, the exposure and inspiration these young people gain is truly priceless. These are not just student companies; they are launching pads for dreams’ says Nelo Spies, Executive Director of Junior Achievement South Africa.

The second-year rollout will expand to more schools across South Africa’s nine provinces, offering learners enhanced opportunities to receive mentorship from Absa Group professionals and industry experts. Participants will also benefit from practical business exposure through site visits, guest lectures, and increased access to digital resources.

“For Absa Group, empowering youth through entrepreneurship education is not a once-off investment – it’s a sustained commitment to shaping South Africa’s future. We believe in the stories and dreams of every learner who steps into this programme. By building on the success of our first year, we’re doubling down on our mission to enable young people to take ownership of their economic futures’, says Dr. Steven Zwane, Managing Executive of Corporate Citizenship at Absa. “

This year the partnership will also highlight the journeys of the learners as they share how they are building thriving communities as they showcase how they grow their project companies.

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Absa Group Strengthens Retail and Business Banking Ecosystem

Absa Group Strengthens Retail and Business Banking Ecosystem

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  • Newly formed Personal and Private Banking and separately the Business Banking divisions to bolster integrated Absa Group offering in South Africa
  • Christine Wu and Geoffrey Lee, former Chief Executives for Everyday Banking and the Product Solutions Cluster respectively have been appointed as interim co-Chief Executives of Personal and Private Banking
  • Faisal Mkhize, the Chief Executive for Relationship Banking, assumes the role of Chief Executive for Business Banking

As part of Absa Group’s journey to enhancing market competitiveness, the Group today announced a strengthened Retail and Business Banking leadership team and operating model, effective 2 June 2025.

“Today marks the beginning of a new era for Absa with the establishment of the Personal and Private Banking and the Business Banking divisions in South Africa,” said Charles Russon, Absa’s Interim Group Chief Executive Officer. “The strength of our personal and private banking and business banking franchises is integral to our performance as a Group, and this development bolsters a core revenue engine for the bank, ultimately enabling our ambition to deliver an integrated, seamless, and human-centred banking experience,” he said.

As Absa focuses on the establishment of Personal and Private Banking, Christine Wu and Geoffrey Lee, former Chief Executives for Everyday Banking and the Product Solutions Cluster respectively, have been appointed as interim co-Chief Executives for the newly formed Retail business. Absa veteran Faisal Mkhize, Chief Executive for Relationship Banking assumes the role of Chief Executive for Business Banking.

Key structural developments include:

  • Everyday Banking (EB), the Product Solutions Cluster (PSC), and Private Wealth Banking (PWB) have been integrated into a new Retail segment known as Personal and Private Banking (PPB).
  • Relationship Banking will now operate as Business Banking, enabling a more focused approach to serving our SME and Commercial clients in targeted sectors.
  • Christine Wu, Geoffrey Lee and Faisal Mkhize will continue to serve on the Absa Group Executive Committee.

“There are clear commercial benefits that will flow from the new business construct, which will be steered by seasoned, experienced and established Absa executives. Faisal has been with Absa since 1996 in various leadership roles, while Geoffrey and Christine have more than 20 years of collective experience at Absa,” said Russon.

We are confident in their appointments and that of the Personal and Private Banking Executive Team that will complement Absa Group’s existing high-calibre and experienced leadership to support the bank’s strategy, ultimately allowing the Group to harness greater talent and transformation from the internal pipeline.

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Growing Aspiration Among South Africans to Live Off-Grid

Growing Aspiration Among South Africans to Live Off-Grid

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  • Average age of homebuyers continues to decline, with first-time buyers now entering the market at 38 and property investors at 43.
  • First-time buyers remain the most active segment, with improving affordability likely to sustain this momentum.
  • Western Cape net migration remains positive but is slowing; Eastern Cape sees gains while KwaZulu-Natal experiences increased outward migration.

Absa’s Homeowners Sentiment Index (HSI) for the first quarter of 2025 reveals a growing aspiration among South African homeowners to live off-grid, with many seeking to replace municipal and state-provided services – particularly electricity and water – in pursuit of greater sustainability and self-sufficiency. More than three-quarters (76%) of respondents indicated a desire to move away from state-supplied electricity, while nearly half (49%) expressed interest in replacing municipal water sources.

In parallel, households are actively adopting more sustainable practices in their daily lives, with 57% cultivating fruit and vegetable gardens and 42% using solar power for electricity. A majority of homeowners (64%) are exploring borehole and filtration systems, while 53% are considering rainwater harvesting to improve water security.

“We’re seeing households take a more proactive stance on sustainability, not just through energy and water alternatives, but also through lifestyle changes that signal a broader recalibration of what homeownership means in today’s environment,” said Nondumiso Ncapai, Managing Executive: Absa Home Loans.

First developed in 2015, the Absa HSI is an indicator of the overall state of consumer confidence in South Africa’s property market. In Q1 2025, the Index was expanded to include new questions exploring consumer perspectives on sustainable living and emerging trends likely to influence this in the future.

Sentiment Across the Property Market

Overall homeowner sentiment declined slightly by 2 percentage points to 85% in Q1 2025, down from 87% in Q4 2024. The dip reflects growing uncertainty around U.S. policy direction and the South African Reserve Bank’s decision not to implement a widely anticipated rate cut in March. Despite this, the current reading remains the second-highest since the Index’s inception a decade ago.

  • Buying sentiment held steady at 77% in Q1 2025, maintaining the gains recorded in the previous quarter. The average age of homebuyers continued to decline, with first-time buyers now entering the market at 38.
  • Selling sentiment declined marginally to 49%, down from 51% in Q4 2024. Many sellers are still adopting a wait-and-see approach, anticipating that they will get better prices in the future.
  • Buy-versus-rent sentiment dropped by 4 percentage points in Q1 2025. While many renters noted they had now saved enough for a deposit or sought more space, others continued to favour renting for its flexibility and perceived affordability.
  • Renovation sentiment fell by 3 percentage points to 79%, with most homeowners citing value-adding improvements and quality-of-life enhancements as primary motivators. Rising input costs remain a barrier for many.
  • Investment sentiment held firm at 85%, sustaining its highest level on record since the Index began. While concerns around economic conditions and the country’s long-term trajectory remain, property continues to be viewed as a resilient investment vehicle.

At a provincial level, the highest overall homeowner sentiment was recorded in Limpopo (93%), the Free State (92%) – marking its highest score on record – and the Northern Cape (92%). Migration trends continue to shape local dynamics: the Western Cape remains a net beneficiary of inward migration, although the pace has slowed over the past three quarters. The Eastern Cape continues to record positive net migration, while KwaZulu-Natal has seen an uptick in outward migration.

“The sustained strength in overall sentiment, particularly in buying and investment confidence, signals not only the resilience of South African consumers, but also a growing optimism around a medium- to long-term recovery in property market activity,” said Ncapai. “Despite near-term pressures, there is a clear belief that property remains a reliable store of value and a pathway to financial security. The momentum in positive sentiment over the last three quarters is expected to continue into the rest of 2025.”

Nondumiso Ncapai, Managing Executive: Absa Home Loans

 

Download  the Homeowners Sentiment Index here

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Absa Group Chairman steps down; hands over the reins to the next phase of leadership

Absa Group Chairman steps down; hands over the reins to the next phase of leadership

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  • Mr Sello Moloko will step down as Chairman and Independent Non-Executive Director of the Board of Absa Group on 15 July 2025
  • Mr René van Wyk will succeed Mr Moloko as Group Chairman, subject to regulatory approval
  • The Absa Group Board thanks Mr Moloko for his leadership and service during his tenure
  • Mr Moloko will work with Mr van Wyk in the coming months to ensure a smooth transition

 

Absa Group has announced that Mr Sello Moloko will be stepping down as Chairman of the Board and an Independent Non-Executive Director, effective 15 July 2025. Moloko, who has led the strategic work of the board, will be handing over the reins for the next phase of leadership and for him to focus on his family, personal business interests, and community commitments.

Mr René van Wyk will succeed Mr Moloko as Chairman of the Board effective 15 July 2025, subject to regulatory approval.

Moloko says, “I feel honoured to have worked alongside such a talented and dedicated Board and with a management team that has shown invaluable resilience. The Board dealt with several challenges in 2024, and as a result did work to reposition the Group for a more sustainable performance trajectory which included appointing a permanent Chief Executive and initiating the restructure of our retail operating model”.

“These challenges have got me to reflect on the demands on myself and on my time. I feel the time is ripe now for me to refocus my attention on my family, my community commitments and the several personal business initiatives outside the Group that I need to drive. This will, naturally, adversely affect my ability to devote the requisite time to a group of the scale of Absa. Indeed, it has been a great privilege to serve as Chairman of the Absa Group Board,” concludes Moloko.

Van Wyk was interim Group Chief Executive Officer in 2019. He re-joined the Absa board, after a cooling off period, as a non-executive director from 1 August 2020 and thereafter became an independent non-executive director from 1 August 2021.

He is the chairman of the Absa Group Risk and Capital Management Committee (GRCMC), and Group Credit Risk Committee (GCRC), and is a member of the Directors’ Affairs Committee (DAC) and the Group Audit and Compliance Committee (GACC) and was a member of the Board Finance Committee (BFC). Van Wyk’s committee memberships and chairmanships will be revised upon his appointment as Chairman.

Van Wyk is the former Registrar of Banks and head of banking supervision of the South African Reserve Bank (SARB) and retired from that position in May 2016. Prior to that, Van Wyk was with the Nedbank Group of companies from 1993 to 2011, where he occupied various positions, notably executive director responsible for risk at Nedcor Investment Bank, and CEO of Imperial Bank (a subsidiary of Nedbank).

Van Wyk holds a Bachelor of Commerce, Bachelor of Accounting Science (Hons), Advanced Management Programme (Insead), and is a Chartered Accountant, CA (SA).

Van Wyk says, “I am delighted to assume the reins as Absa Group’s Board Chair at an exciting time in the organisation’s history. The organisation is well-positioned to advance its strategic priorities, and I look forward to contributing to its growth and success, alongside a strong management team.” He goes on to say, “I am grateful to Sello for his guidance, and I look forward to working with him on a seamless transition in the coming months.”

The Board expresses its sincere appreciation to Mr Moloko for his leadership and service during his tenure, particularly his stewardship through a pivotal phase in Absa’s journey and wishes him continued success in his future endeavours. It welcomes Mr van Wyk in the role as Chairman of the Board.

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Absa’s ‘#WeSeeYourStory’ Campaign Celebrates South Africans as They Are

Absa’s ‘#WeSeeYourStory’ Campaign Celebrates South Africans as They Are

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Through powerful storytelling and bold action, Absa is reshaping banking to celebrate the dreams, resilience, and ambition of everyday South Africans.

Everyone has a story. Some unfold quietly — not in headlines, but in the everyday choices that speak volumes. In the courage it takes to ask for help. In a loan repaid ahead of schedule, even when it meant going without. In a side hustle that begins with uncertainty but grows into something generational. In resilience passed down, and dreams quietly rising — one determined step at a time.

These are the stories that too often go unseen. Yet across South Africa, they’re everywhere — a testament to the strength and creativity of a country in  motion.

Absa today officially launches #WeSeeYourStory brand campaign — a bold new brand movement that puts the real journeys of South Africans at the centre of how the bank connects, serves, partners and grows alongside its customers. From dreams and ambitions to everyday acts of resilience, this campaign celebrates the untold stories that shape who we are.

Building on the emotional foundations of #YourStoryMatters introduced in 2024, this next peeling of what it means shifts from recognition to action — seeing every story not just as something to acknowledge, but as a powerful opportunity for progress, empowerment, and meaningful investment. The campaign not only ignites, evokes or unearthes the realities of our customers. It also shows how Absa through its products and services, responds in equal weight to these realities.

According to industry research, 82% of young African professionals believe banks don’t understand non-traditional career paths, particularly in the gig economy. 67% percent of South Africans — across all income levels — run out of money before month-end. These aren’t just statistics; they’re lived realities. And they call for a new kind of banking — one that sees the person behind the profile.

“We are proud to deepen our commitment to authentic, human-centred storytelling with the launch of our latest brand campaign, #WeSeeYourStory,” said Sydney Nhlanhla Mbhele, Absa Group Chief Marketing and Corporate Affairs Officer. “Building on the momentum of Your Story Matters, this campaign reflects our belief that every customer journey is more than a series of transactions — it’s a story of resilience, ambition, and potential. Through #WeSeeYourStory, we are championing a bold and empathetic shift in banking, one that recognises the humanity behind every financial decision.”

Untold Stories: Everyday Voices at the Heart of the Campaign

At the heart of #WeSeeYourStory is a community of storytellers — everyday South Africans whose real journeys capture the spirit of modern resilience, ambition, and creativity. These are not celebrities or characters — they are people living the realities that define our time.

From a young filmmaker using his voice to stand against gender-based violence, to a dynamic businesswoman balancing entrepreneurship and motherhood, to twin brothers building generational wealth, and content creators fuelling South Africa’s digital economy — these are the stories that are often overlooked, but always powerful.

Through short films, digital storytelling, gallery-style installations, and live moments, Untold Stories brings these narratives to life — reminding us that every dream deserves to be seen, heard, and supported.

Welcome to Absa’s ‘Red Week’ A celebration of the stories that move us — through art, movement, community and music.

Red Week begins with the unveiling of #WeSeeYourStory — a national moment where storytellers step into the spotlight through bold billboards, media takeovers, and a curated gallery installation that brings their journeys to life. We then move into motion — with stories told on the streets, through running shoes and city energy, as Absa joins the spirit of movement with Run Your City, celebrating resilience and community impact at every step.

From there, the focus turns to our Force for Good — spotlighting the power of agriculture, innovation, and inclusive growth, including a visit to a standout community farm supported by a South African entrepreneur whose app connects local farmers directly to buyers, streamlining the agricultural supply chain and transforming how food systems work.

The week culminates with Absa’s continued support for the arts — from soulful jazz to powerful conversations — bringing together voices across music, sport and culture to honour the richness of African creativity and ambition.

Because Red Week isn’t just a campaign moment. It’s a living expression of the belief that every story matters — and deserves to be seen.

More Than a Campaign — A New Way Forward

#WeSeeYourStory is more than just a campaign. It reflects a shift in how Absa engages with the real lives behind its products and platforms. It’s about recognising — and backing — the street vendor putting a child through school, the gig worker carving out space in the economy, and the first-time homeowner walking through a new front door.

That commitment is not symbolic — it’s strategic. Over 237,000 young people have already transitioned from learning to earning through ReadytoWork, Absa’s free career platform. R6.9 billion has been invested in women-led businesses. Absa has also been named South Africa’s Best Bank for SMEs by Euromoney — recognition of its sustained support for entrepreneurship and inclusive growth.

As a digitally powered brand, Absa is reimagining how stories are told — and heard. The campaign uses AI and real-time content tools to reflect what’s happening in communities across South Africa, in the moment. From location-aware billboards to dynamic digital storytelling, the brand is showing up where life is lived — and proving that it listens.

Because there’s more than one side to who we all are. You’re not just a number, a job title, or a role society assigns you — you have dreams, passions, and untold motivations that shape your journey. Absa sees these stories. That’s why the bank looks beyond bank balances and credit scores — to the stories told and untold, because that’s where real opportunity lives.

To real life and untold stories.
We see your story. It inspires us. Because your story matters.
#WeSeeYourStory

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Absa Bank Announces Firm Intention to Repurchase Preference Shares

Absa Bank Announces Firm Intention to Repurchase Preference Shares

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Absa Bank Limited, an Absa Group subsidiary in South Africa, is pleased to announce its firm intention to repurchase its preference shares from the preference shareholders, to be implemented by way of a scheme of arrangement or a standby general offer, subject to regulatory and shareholder approvals.

The proposed repurchase will offer Absa Bank preference shareholders the opportunity to sell their shares for a cash consideration. Absa Bank intends to repurchase preference shares as these types of shares do not qualify as regulatory capital.

The preference shares that are repurchased will be cancelled and delisted from the Main Board of the Johannesburg Stock Exchange.

The proposed Absa Bank preference share repurchase serves the economic interest of the company as it contributes to ongoing efforts to manage the cost of funding. At the same time, the repurchase will provide holders of preference shares with an opportunity to monetise their investment at a significant premium to the traded price, which may otherwise be difficult given low liquidity and trading volumes.

The implementation of the scheme is subject to approvals, including 75% of preference shareholders’ voting rights, in attendance, exercised in support of the scheme at an extraordinary general meeting to be held on 3 June 2025.

Further details regarding the terms and conditions of the repurchase will be provided in a circular to be distributed to shareholders.

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Absa Run Your City Series Returns to the streets of Gqeberha for the 3rd Consecutive Year!

Absa Run Your City Series Returns to the streets of Gqeberha for the 3rd Consecutive Year!

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The Absa Run Your City Series is back, bringing together thousands of runners for an electrifying 10 km road race across five major South African cities including Gqeberha, Cape Town, Durban, Tshwane, and Johannesburg. Kicking off in Gqeberha on Sunday, April 13, 2025, the series marks its third consecutive year, solidifying its place as a premier running event in the country.

In a boost for runners, Absa customers and Rewards members will enjoy 30% cash back on their race entry when paying with an Absa card, an incentive that aligns with the bank’s mission to promote physical well-being and reward customer loyalty. More than just a race, the Absa Run Your City Series continues to drive community upliftment, reinforcing the bank’s commitment to social impact, health, and inclusivity in every stride.

As part of Absa’s brand promise, “Your Story Matters,” the Run Your City Series encourages runners, joggers, and spectators to contribute to the spirit of community and personal achievement, by taking to the streets of their city. Absa invites employees, customers, and community members to participate in its Strava initiative, where for every kilometre logged by a Team Absa member in 2025, Absa will pledge a R1 donation to support local community welfare and positive change.

We are thrilled to announce the return of the Absa Run Your City Series for the third year running,” said Jabulile Nsibanyoni, Head of Sponsorships at Absa. “The overwhelming support from our participants and partners speaks volumes about the importance of promoting an active lifestyle while making a tangible difference in our communities and as a result the tickets have sold out.”

The 2024 edition of the series raised R1.5 million, which was dedicated to establishing sustainable food gardens in primary schools across five provinces. In collaboration with Urban Harvest, Absa’s initiative equipped schools with the tools and training necessary for cultivating herbs and vegetables, fostering experiential learning, and promoting environmental awareness among students and educators alike.

The Absa Run Your City Series 2025 Schedule:

  • 13 April 2025: Absa Run Your City Gqeberha 10K
  • 11 May 2025: Absa Run Your City Cape Town 10K
  • 13 July 2025: Absa Run Your City Durban 10K
  • 24 August 2025: Absa Run Your City Tshwane 10K
  • September 2025: Absa Run Your City Johannesburg 10K

Pre-Race Activities in Gqeberha: The Absa Run Your City Gqeberha 10K event will feature a City Clean-Up on Saturday, 6 April, and a series of exciting activities leading up to the race:

  • Friday, 11 April: Race Pack Collection at the Boardwalk Mall + PUMA Nitro Run
  • Saturday, 12 April: Absa City Clean-Up (08:30 – 10:00) + Race Pack Collection at the Boardwalk Mall

Participants and their families will also enjoy several key branded moments during the race pack collection at the Boardwalk Mall, including personalisation of running t-shirts and the opportunity to explore the latest running gear from PUMA.

Join Us in Celebrating Fitness and Community, on the streets of GQEBERHA: The Absa Run Your City Series is more than just a race—it’s a celebration of fitness, well-being, and community spirit. Lace up your running shoes and join thousands of enthusiastic participants as we work together towards a healthier, more vibrant South Africa.

For more information and to register for the series, visit RunYourCity.com.

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Absa Continues Its 23-Year Legacy as Proud Sponsor of the Klein Karoo Nasionale Kunstefees (KKNK)

Absa Continues Its 23-Year Legacy as Proud Sponsor of the Klein Karoo Nasionale Kunstefees (KKNK)

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Absa is proud to reaffirm its long-standing commitment to South Africa’s vibrant arts scene with the renewal of its partnership with the Klein Karoo Nasionale Kunstefees (KKNK), one of the country’s most iconic cultural festivals. As a dedicated sponsor for 23 years, Absa continues to use this platform to empower artists, uplift communities, and celebrate creative excellence, ensuring that the arts remain a driving force for inspiration and growth across the nation.

Since its inception in 1995, KKNK has grown to become South Africa’s second-oldest national arts festival and the largest Afrikaans arts festival — a true beacon of creativity, culture, and expression. Each year, the festival transforms Oudtshoorn into a bustling hub of activity, attracting thousands of festival-goers for a week filled with music, theatre, visual arts, and more.

This year marks the 29th edition of KKNK, taking place from 1–6 April 2025. As always, Absa is committed to ensuring that the festival not only showcases incredible talent but also offers a space where stories come to life. With a variety of programs, performances, and cultural experiences, Absa continues to reaffirm its belief that every individual’s story deserves a stage.

Jabulile Nsibanyoni, Absa Head of Sponsorship, said: “We are deeply committed to investing in the arts by supporting initiatives like the Klein Karoo Nasionale Kunstefees (KKNK). For 23 years, we have proudly been a steadfast sponsor of this festival, using it as a platform to uplift communities, celebrate artistic expression, and promote cultural diversity across the nation. Most importantly, KKNK allows us to unearth and nurture new talent, ensuring that the arts continue to thrive for future generations.”

A key highlight of the festival is the Absa Kuierkamer, the main hospitality hub, which will once again serve as a vibrant center for relaxation, connection, and entertainment. The Absa Kuierkamer will feature a dynamic daily program, including intimate My Story afternoon concerts, where musicians share their music and personal journeys with festival-goers.

Additionally, the Absa Rooibanksessies, hosted by the charismatic Hannes van Wyk, will bring together a different panel of popular personalities each day to share stories, insights, and future plans. These engaging sessions will offer attendees the chance to connect with their favorite public figures in an intimate setting.

As the sun sets, the Absa Kuierkamer will transform into an intimate venue for unplugged music sessions and dinner experiences, offering a relaxed atmosphere to enjoy the arts in an unforgettable setting.

Absa’s support extends beyond the arts, with ongoing active force for good initiatives to empower communities. One notable example is the growth of the veggie gardens initiative in Oudtshoorn, where over 1000 children are able to receive meals cooked from the veggies grown in the gardens. Originally starting with just one garden, the number has now expanded to nearly four, thanks to Absa’s continued support. This is a testament to the meaningful impact the bank’s efforts have on the local community, reinforcing its broader mission to empower Africa’s future by fostering both literacy and inclusivity through sustainable projects.

Jabulile Nsibanyoni added: “Our brand promise, Your Story Matters, resonates deeply with initiatives like these veggie gardens, which highlight our commitment to being an active force for good in communities. It’s about making a lasting impact, one story at a time, and helping to build stronger relationships with our clients and stakeholders.”

In addition to the partnership, Absa ran a talent search for young performers to showcase their talents at the 2025 KKNK, with the support of radio partners. This call for talent was successful, and it has allowed young artists to become part of the Absa experience at the festival, further enriching the cultural offering.

The KKNK offers something for everyone, from stage productions and stand-up comedy to dance performances, children’s entertainment, visual arts, talks, book discussions, and more, spread throughout the town of Oudtshoorn. Absa invites the public to join in this celebration of South Africa’s rich artistic culture. Because, at the KKNK, every story deserves a stage.

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Absa reshuffles and boosts its marketing function

Absa reshuffles and boosts its marketing function

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The Absa Group Marketing and Corporate Affairs office has announced senior leader appointments as it continues to create a high-performing brand, marketing and communications team.

Clement Motale has been appointed as Managing Executive: GMCA Strategic Transformation and Partnerships, effective 01 July 2025. Currently Managing Executive for Communications and Marketing at Absa Corporate Investment Banking (CIB), Clement joined Absa Group in 2013 and has held various executive and senior management roles in the insurance, airline, and banking industries.

Clement is also a Chartered Marketer (South Africa) and an active member of the Marketing Association of South Africa (MASA). He is also a guest lecturer and moderator with Boston Media Campus.

Clement Motale

Janice Snyman

Janice Snyman has been appointed Managing Executive for Marketing and Corporate Affairs at Absa CIB, effective 14 April 2025. Janice is a dynamic marketing executive with over two decades of experience across the Financial, Data and Technology sectors.

Janice joins Absa from a sabbatical, where she co-founded Enbodie, an AI Health-Tech startup. Her previous roles include time spent at the London Stock Exchange Group (LSEG), where she was the Director, for Marketing, Corporate Affairs & Programme Management. She also held the role of Global Director of Content Management for LSEG. Here she was tasked with designing and managing an Exco sponsored 2-year Brand Transformation Programme to streamline LSEG’s brand portfolio as an employer and investor brand, improving customer experience and revenue growth repositioning a 300-year brand into a modern leading brand, across 15 global markets and 6 languages. Other roles include being Regional Head of Marketing, Africa for Thomson Reuters, where she transformed the marketing function.

As a dynamic marketing executive Janice also held positions with SAP SE and SAP Africa as the Emerging Markets Marketing Executive - the Finance and the Energy & Natural Resources Marketing Manager and as a Digital Marketing manager.

Erica Bopape has been appointed Executive Head of Marketing and Corporate Affairs - Relationship Banking effective 01 June 2025. Erica is the current Head of Marketing for Investment Banking at CIB, where she oversees the pan-African marketing strategy and execution for Investment Banking - which comprises the Investment Banking Division, Global Markets, and Commercial Property Finance businesses.

Erica joined Absa CIBW (then Absa Capital and Absa Wealth sub-brands) in February 2011. Prior to joining Absa, she spent six years in various managerial/specialist communications roles (internal, customer, media and PR) at Liberty Group. She also spent the early years of her career at Investec and Telkom.

Erica Bopape

Sarah Hall

Sarah Hall has been appointed in the role of Executive Head of Market Research and Insights - GMCA, effective 01 May 2025. Sarah is a highly experienced market research professional with over 15 years of primary research expertise and has a strong passion for storytelling and strategic decision-making.

In her role as the Head of Department for Group Research at MultiChoice, Sarah demonstrated exceptional leadership skills by establishing and managing a consolidated Group Research function. She successfully led a team of 10 professionals, including Senior Managers and Researchers, and was responsible for managing a significant multi-million-rand research budget across the MultiChoice Group.

Prior to that, Sarah held various positions at MultiChoice, including SA Research Manager, Senior Researcher and various roles in research companies that include Kantar and Mediacom as an Econometrician/Data Analyst. She has a Bachelor of Science degree and a Bachelor of Science (Honours) in Mathematical Statistics from Rhodes University.

 

Kgaiso Mokgethi has been appointed as Head of Product Marketing – Relationship Banking effective 01 May 2025 and will report into Erica Bopape. Kgaiso is a value driven and unconventional marketing services leader with demonstrated success in a range of industries, including healthcare, financial services, and retail. She has held significant Brand and Marketing roles in the Financial Services Sector at Hollard Insurance,  Woolworths Financial Services and Nedbank Capital.

Kgaiso Mokgethi