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Entrepreneurs and changemakers to gather at 2025 Festival of Entrepreneurship

Entrepreneurs and changemakers to gather at 2025 Festival of Entrepreneurship

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Over 300 entrepreneurs, investors and trailblazers to converge in Johannesburg for the Festival of Entrepreneurship, to accelerate inclusive entrepreneurship and enterprise growth across the continent

Today, over 300 leading entrepreneurs, investors and ecosystem enablers gathered at the Marriott Hotel, Melrose Arch, for the Festival of Entrepreneurship (FOE) 2025, a high-impact, full-day event dedicated to accelerating entrepreneurship in South Africa and beyond.

Themed around the African Development Bank’s High 5 priorities – energy, agriculture, industrialisation, integration and quality of life – the festival focuses on actionable strategies to unlock inclusive growth and scalable innovation through entrepreneurship. With a curated agenda of keynotes, panels and masterclasses, FOE 2025 is set to unpack the pillars that drive successful entrepreneurial ecosystems, including access to finance, capacity building and strategic collaboration.

Attendees will hear from industry leaders, funders, township economy champions, business support specialists and seasoned entrepreneurs who have successfully navigated the challenges and successes they encountered along the business journey. Discussions will span investor readiness, growth funding, public-private partnerships and the future of youth- and women-led businesses in Africa.

Absa Group, as headline sponsor, brings its deep-rooted commitment to empowering entrepreneurs to the event. With a strong presence in the small and medium enterprises (SME) ecosystem, Absa continues to foster inclusive economic participation and long-term business sustainability.

“At Absa, we believe that entrepreneurship is not only a catalyst for economic growth but also a vital engine for job creation and innovation. Through our collaboration with FOE 2025, we are reinforcing our mission to empower entrepreneurs with the tools, funding and support they need to thrive,” says Ronnie Mbatsane, Group Managing Executive: SME Segments at Absa.

FOE 2025 is supported by partners including the Industrial Development Corporation (IDC), Small Enterprise Development Finance Agency (SEDFA), Telkom and National Empowerment Fund (NEF), with IDF Capital leading the programme curation and hosting the event.

Attendees will participate in masterclasses on investor readiness, financial planning, branding and tendering strategy, which will provide practical knowledge and one-on-one engagement with subject matter experts.

Follow the event:  @FestivalOfEntrepreneurship | Hashtag: #FOE2025

For media queries, please contact:

  • prmedia@absa.africa
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Absa and Foton Create New Financing Solution to Turbo-Charge the South African Taxi Industry

Absa and Foton Create New Financing Solution to Turbo-Charge the South African Taxi Industry

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The minibus taxi industry is a cornerstone of South Africa’s economy, which is why Absa and leading commercial vehicle manufacturer Foton South Africa are partnering to empower the operators of this vital sector and small-business owners alike.

A year after launching Foton Finance – a product by Absa, the two organisations are expanding their partnership this week through the launch of Foton Taxi Finance, a finance solution that makes minibus taxi ownership more affordable, faster, and sustainable for taxi operators and Small and Medium Enterprises (SMEs).

For the first time, taxi operators can secure ownership of Foton’s petrol or diesel Asambe minibus taxis in just four years, making it easier for those wanting to upgrade or grow a modern, reliable fleet. The offer also makes room for several optional extras such as the installation of app-based taxi management system RUTCO in the vehicle, to enhance operational efficiencies.

“We’re offering competitive monthly instalments, starting at below R12 000, to turbo-charge a taxi operator, driver, or small-business owner’s transport capabilities. Research has shown that more SMEs require reliable, affordable vehicles to expand their businesses, and naturally, this applies directly to the minibus taxi industry, where the quality and safety of your vehicle is integral,” says Charl Potgieter, Managing Executive for Absa Vehicle and Asset Finance.

“Recent data has suggested the South African minibus-taxi industry has created economic opportunities for taxi entrepreneurs, and has an annual turnover of R38-billion to R50-billion. However, this doesn’t take into account the knock-on economic benefits of reliable transportation for workers and entrepreneurs alike,” he continued.

Foton Taxi Finance also offers a free Financial Education course for every taxi financed, and when completed, will unlock a series of other benefits, including a free first service at an associated Foton Dealership.

“Financial education is an example of Absa’s commitment to being a force for good in society, because we understand that a financially confident business owner is a successful business owner. That’s why we hope we can share some of our knowledge to the taxi industry and any transport-focused small business, as partners, through this new solution,” said Fulufhelo Mandane, Executive: Strategic Partnerships at Absa Vehicle and Asset Finance.

This week’s launch was attended by key stakeholders from the taxi industry, SME sector, and Foton representatives, all to experience the Asambe Taxi and benefits that Foton Taxi Finance provides.

“We understand that South Africans need robust, high-performance vehicles that can withstand local conditions whether it’s moving people across urban centres or transporting goods over challenging terrain. Our goal is to offer a wide range of sustainable reliable mobility solutions. This partnership with Absa enables us to better support a variety of industries across the country, helping them grow their livelihoods and contribute meaningfully to the local economy,” said Marius Smal, Chief Executive Officer of Foton South Africa.

As a leading global manufacturer of commercial vehicles, Foton’s diverse range of trucks, vans, and passenger vehicles are designed to meet the evolving needs of businesses and individuals alike. Powered by cutting-edge engineering and a passion for excellence, Foton South Africa has reiterated its commitment to providing the next generation of vehicles that combine advanced technology, superior performance, and unparalleled reliability.

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Proud partner of the TIPS Forum 2025

Proud partner of the TIPS Forum 2025

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Exploring how together we can advance regional integration and drive inclusive industrial development within the AfCFTA.

Absa is proud to partner with Trade and Industrial Policy Strategies (TIPS) for the annual TIPS Forum, taking place from 30 to 31 July 2025 at the IDC Auditorium in Sandton, Johannesburg, with a wider audience joining virtually. 

Themed “The African Continental Free Trade Area (AfCFTA), Regional Integration and Industrial Development”, this year’s forum will explore how the AfCFTA can be a catalyst for industrial growth, cross-border trade and deeper economic integration across Southern Africa. 

As part of the forum’s knowledge contributions, Absa’s Corporate and Investment Banking (CIB) team will share a research paper proposing a new conceptual framework centred on the design and operationalisation of regional industrial hubs. 

Said Stephen Seaka, Managing Executive: Public Sector and Growth Capital Solutions,  at Absa CIB: “The real power of the AfCFTA lies in implementation. We believe that through meaningful partnerships and platforms like the TIPS Forum, public and private sectors can co-create industrial pathways that accelerate Africa’s inclusive growth. This is how we shift from ideas to infrastructure, from intention to impact, because transformation depends on collaboration, and our role is to enable both.” 

Absa takes a holistic, ecosystem-based view of economic development in Africa, recognising the continent not as a collection of isolated markets or sectors, but as an interconnected landscape of opportunity. With a strong Pan-African presence, the bank facilitates cross-border trade and investment in alignment with the ambitions of the AfCFTA. Through a profound understanding of regional interdependencies and the deployment of innovative trade and development finance solutions, Absa is uniquely positioned to drive integration, unlock shared economic value and support inclusive growth across the continent. 

David Mparutsa, Pan-Africa Head: Enterprise and Supplier Development at Absa CIB, will present a new conceptual framework for regional industrial integration in Africa at the forum.  

The TIPS Annual Forum is widely regarded as a critical platform for evidence-based, policy-relevant dialogue. This year, over 150 in-person delegates and up to 300 virtual participants are expected to attend, representing a cross-section of voices from government, business, academia and civil society. Absa’s investment in this forum extends beyond funding. It’s about catalysing real, regional progress.  

“Whether through value chain development, trade finance innovation or institutional partnerships, we’re focused on helping Africa move from ambition to delivery. The continent’s growth story is being written in real time, and we’re proud to contribute to the pages that follow,” said Mparutsa. 

“Inclusive development doesn’t happen by chance; it’s shaped through dialogue, co-creation and decisive action. TIPS continues to convene policy conversation that promotes practical, regional outcomes. As a proudly Pan-African bank, we support a platform dedicated to unlocking long-term opportunities across the continent,” said Dr Steven Zwane, Acting Managing Executive: Stakeholder Engagement at Absa Group.  

“Absa’s funding of this year’s forum aligns with our broader strategic positioning on the continent, including our contribution to global policy platforms such as the G20 and B20, ensuring that Africa’s voice is heard on trade, investment and inclusive growth,” Zwane added. 

Looking to the future: participation of the private sector in initiatives such as the annual TIPS Forum remains essential in shaping an integrated Africa capable of competing globally, connecting meaningfully and growing collectively. Through such collaboration, dialogues and engagements that are followed by intentional actions, Africa’s story of industrialisation and trade is not only being imagined, but being realised.  

“We thank Absa for their support and contribution towards this forum, and for thereby highlighting their commitment to Africa’s regional integration and industrial transformation,” said Dr Saul Levin, Executive Director at TIPS. 

As a strategic partner at this year’s TIPS Forum, Absa reaffirms its commitment to Africa’s development priorities, not only through financial solutions, but also through insights, collaboration and institution-building. This association aligns with the Group’s broader strategy to drive industrial development, enable cross-border trade and support regional integration across the continent.  

For media queries, please contact:

prmedia@absa.co.za 

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Establishing a Green Vehicle Finance Ecosystem: Absa to offer new, sustainable solutions in BYD agreement

Establishing a Green Vehicle Finance Ecosystem: Absa to offer new, sustainable solutions in BYD agreement

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Absa and BYD, the world’s leading electric car manufacturer, are partnering to drive sustainable vehicle finance solutions as demand for new energy vehicles (NEVs) surges in South Africa.

This agreement aims to pave the way for wider adoption of green solutions in the local passenger vehicles market, as well as achieve a shared goal between Absa and BYD: the establishment of a green vehicle finance ecosystem.

Representatives from both institutions and media partners gathered at the BYD offices in Woodmead, Sandton, on 25 July for the signing ceremony cementing this new partnership, surrounded by a selection of BYD’s cutting-edge electric vehicles.

“As a leader in vehicle finance, we recognise the growing demand for energy-efficient mobility solutions. We are proud to support BYD in bringing world-class NEV technology to our market and we welcome the opportunity to grow our sustainable-linked financing activities,” said Charl Potgieter, Managing Executive for Absa Vehicle and Asset Finance.

The partnership, he explained, was driven by Absa’s goal of green energy transformation, in alignment with the bank’s 2050 carbon neutrality goals. According to the cooperation agreement signed at the ceremony, Absa will provide full-service banking and financial solutions with full market competitiveness to BYD Dealers and Customers through its range of offerings, including but not limited to, OEM and Dealer wholesale finance facilities, end-user finance to customers, insurance, and value-added products and services.

This positions Absa as a primary partner to the 15 motor dealerships that currently stock BYD vehicles across the country, providing consumer and wholesale financing. For the bank, it also represents a significant step towards developing a comprehensive range of related green finance products and services that will help spur the growth of energy efficient vehicles across its loan book  – a green finance ecosystem that will allow a wider variety of South Africans to make more sustainable mobility choices.

“In financing these vehicles, we are highlighting our commitment to innovation and our belief in a sustainable future. BYD’s reputation as the only full electric vehicle manufacturer operating in South Africa, coupled with its global stature, aligns with our vision to support more efficient and eco-friendly automotive solutions,” said Fulufhelo Mandane, Executive for Business Development – and strategic partnerships – at Absa.

In the last three years the bank’s new energy vehicle finance portfolio, made up of hybrid and electric vehicles, has experienced considerable expansion, albeit off a low base. This indicates a positive turn in consumer sentiment towards eco-friendly mobility, the growth of which has previously been held back by concerns around affordability and supportive infrastructure.

According to naamsa | the Automotive Business Council, South Africa doubled its new energy vehicle (NEV) sales in 2024, year on year. In the first quarter of 2025, NEV sales continued to grow, increasing 14% compared to Q1 2024.

Founded in 1995 as a developer of pioneering battery technology and having sold more than 4.27 million units of new energy passenger vehicles globally in 2024, BYD brings an offering to South Africa at price points significantly lower than what has previously been available. The BYD models boasts vehicle-to-load functionality which returns electricity to motorists, allowing them to power household devices with their vehicles.

“This partnership is built on three core values. Firstly, affordability – we’re introducing EV and PHEV models at a much more affordable price tag combined with Absa’s tailored financing packages,” said Steve Chang, General Manager at BYD South Africa.

“Secondly, accessibility. We’re making solutions available to more customers through Absa’s wide-reaching branch network and digital platforms and BYD’s expanding national footprint. Finally, sustainability with purpose – every car financed under this partnership is a step toward reducing carbon emissions, protecting our planet, and stimulating green economic activity.”

For Absa, a funder of Africa’s largest standalone battery facility, this signing ceremony is another example of its commitment to support South Africa’s just transition to a low carbon economy.

“At Absa, our bank has continued progressing towards our 2050 net-zero carbon emissions goal. We have achieved our R100 billion sustainable financing target, a year ahead of plan, and we continue to grow our sustainable-linked financing,” said Potgieter.

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SA Property Investment Confidence Remains Near Record Highs, Absa HSI Finds

SA Property Investment Confidence Remains Near Record Highs, Absa HSI Finds

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Investment sentiment in South Africa’s residential property market remained elevated in the second quarter of 2025, with Absa’s latest Homeowners Sentiment Index (HSI) recording an 84% positive response.

This marks the strongest consecutive three-quarter performance since the Index was launched in 2015, underscoring sustained consumer confidence in property as a long-term investment asset.

“Property investment is largely driven by the common goal of owning a stable, high-return asset, along with the growing awareness of the benefits of earning additional or passive income,” said Nondumiso Ncapai, Absa Home Loans Managing Executive. “With many South Africans optimistic about economic recovery, there is increasing recognition of property’s potential to generate value now and build wealth for future generations.”

The positive outlook for property as an investment is underpinned by several key perceptions among South African consumers. Over half (53%) believe that property consistently gains value over time, while 52% see it as offering good returns. Nearly half (48%) view it as a reliable source of passive income, and 47% cite strong demand for rental properties as a motivating factor. Looking ahead, 42% anticipate continued growth in demand, reinforcing confidence in property’s long-term investment potential.

At the same time, investors remain cautious about several risks. Chief among these is concern over the broader economic climate, with 51% citing poor economic performance as a key deterrent. Other concerns include the weak rand (33%), high property prices (36%), and affordability challenges among tenants – particularly in the context of job insecurity and unemployment – with 29% worried that tenants may be unable to pay rent and 27% highlighting broader concerns about labour market stability.

The Absa HSI is a leading indicator of the overall state of consumer confidence in South Africa’s property market. In the second quarter of 2025, overall homeowner sentiment rose by one percentage point to 86%, suggesting that persistent economic concerns have not significantly dampened consumer confidence. The uplift was supported by easing inflation and expectations of stable or gradually declining interest rates.

Ongoing semigration shifts were also noted in the HSI report. The Western Cape and Eastern Cape continue to see a positive net migration over the most recent quarter, similar to levels observed in the previous quarter. Gauteng remains the biggest net loser of property owners, with a 24% increase in net outward migration.

Looking ahead, a further interest rate cut anticipated in July, according to the Absa house view, should help sustain the stability in consumer sentiment this market has enjoyed in the last year, said Ncapai.

To view the full report, visit our Homeowner Sentiment Index site 

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Absa joins hands for Mandela Day 2025, packing meals for community upliftment

Absa joins hands for Mandela Day 2025, packing meals for community upliftment

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More than 250 colleagues gathered at Sandton Convention Centre for the Rise Against Hunger, Food Packaging event, packing over 71,000 meals for ECD centres across South Africa

In honour of Nelson Mandela International Day, on 18 July 2025, Absa Group brought together an estimated 250 colleagues at the Sandton Convention Centre to take part in the Rise Against Hunger-Food Packaging event. This drive saw Absa employees packing over 71,000 nutritious meals, which will be distributed to Early Childhood Development (ECD) centres nationwide.

“Mandela Day is a reminder for all of us to pause and think about other people, especially those in need. It is a call to action and to show up for others in meaningful ways. For us at Absa, it is not just a day on the calendar, it is the ethos of what we do above banking services. It is an expression of who we are, a force for good,” says Dr. Steven Zwane, Managing Executive of Corporate Citizenship at Absa.

The Rise Against Hunger Food Packaging event forms part of Absa’s broader Mandela Month initiatives, reinforcing the bank’s commitment to driving meaningful social impact through bringing our employees along.

“Through the Rise Against Hunger drive, we are assembling more than meal packs; we’re restoring dignity, connection and hope for the future. This initiative is an extension of our strategic focus on embedding entrepreneurial and skills-based volunteering into everything we do.”

The 2025 event builds on the success of 2024, where Absa colleagues across South Africa participated in food-packing activities with Rise Against Hunger to support vulnerable communities and ECD facilities. Beyond the meals, the drive fosters purpose, unity, and visible impact.

Zwane concludes: “Our ambition is to see at least 25% of our 36,000 colleagues across the group volunteering, and not only on Mandela Day, but throughout the year. It’s about being a Force for Good in everything we do; whether it is business, in community or in the way we show up for each other.”

Absa’s Colleague Volunteering Programme empowers employees to give back to their communities in ways that matter to them. Whether it’s teaching financial literacy, supporting entrepreneurs, or packing meals, people are encouraged to get involved. The programme offers practical support like volunteering leave, grants, matched funding, and opportunities for skills-based volunteering, ensuring that it is easier for employees to make a real difference.

For Absa and its people, Mandela Day will resonate far beyond Madiba’s birthday. For every meal packed, every child reached, and every colleague inspired to give back, the bank goes above and beyond.

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Absa Unveils Groundbreaking Brand TVC Exploring AI, Identity, and the Story Behind the Numbers

Absa Unveils Groundbreaking Brand TVC Exploring AI, Identity, and the Story Behind the Numbers

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In a world increasingly shaped by artificial intelligence, data, and automation, Absa has launched a bold new brand television commercial that redefines the intersection of technology and humanity. Titled “The Story Behind the Numbers”, the campaign marks the latest expression of Absa’s #WeSeeYourStory – a powerful new brand campaign that builds on the 2024 launched brand repositioning #YourStoryMatters.

This next evolution reflects a shift in Absa’s brand promise, from acknowledging customer stories to actively responding to them. Whether through product innovation, inclusive financial tools, or community engagement, #WeSeeYourStory is about real connection. And this latest campaign demonstrates exactly that.

At the heart of the TVC is an extraordinary, unscripted conversation between award-winning financial journalist Fifi Peters and her AI-generated clone, a lifelike digital twin trained to reflect her tone, thinking, and emotional intelligence. What unfolds is a surprisingly introspective dialogue that blurs the boundaries between machine and memory, code and consciousness.

“Fifi didn’t just give us facts. She gave us feelings. That’s what made the clone human enough to challenge her,” said the AI development team behind the experience.

The campaign was brought to life through a bold collaboration between Avatar Agency, 99C and innovation studio MonkeyDonkey, who partnered with Absa to conceptualise and create this never-before-seen brand experience.

Sue and Stu Stobbs, Owners of MonkeyDonkey Creative AiGency, commented “Building Fifi Clone felt like mixing code with jazz: part precision, part improvisation, and a whole lot of heart. Our aim was to engineer something that could reflect Fifi’s humanity rather than just ‘a bot’. This meant we weren’t simply feeding data into an algorithm but handcrafting a thinking brain and sculpting a believable look. It was exhilarating, mind-bending, and occasionally existential (‘Can a clone get goosebumps?’). Mostly, we felt like mad scientists in a creative lab seeing how far we could push AI to tell a very human story.”

The creative leads at Avatar added, “This wasn’t just about building a campaign, it was about breaking convention. We wanted to make people stop and think about what it means to be seen in the age of AI. Fifi’s Clone became a mirror, not just of a person, but of a powerful idea: that stories, not data, are what define us.”

The development of the AI clone spanned over two and a half months and involved:

  • Verified biographical and career data
  • In-depth in-person interviews to capture tone, rhythm, and emotional nuance
  • Advanced AI tools to generate visual and vocal fidelity
  • A custom-built orchestration engine to ensure narrative flow, self-reflection, and tone control

Fifi’s digital twin was officially “born” on 14 May 2025 at 13:09, and just one week later, conducted what would become one of the most introspective interviews of Fifi’s career.

The 95-second hero film opens with a powerful provocation: “Can data really see the human behind the numbers?” From there, the story unfolds into a deeply human exploration of identity, legacy, and the future of Africa, brought to life through a conversation only AI could enable, but only a human could make meaningful.

Sydney Mbhele, Absa’s Group Chief Marketing and Corporate Affairs Officer, says this is more than a campaign. “It is a bold and exciting step forward for the Absa brand. We’ve always believed that technology should serve human purpose, and this work proves exactly that. It’s emotionally resonant, deeply relevant, and unforgettably human. Our customers are more than data points—they’re people with dreams, challenges, and stories that deserve to be heard.”

Now rolling out across multiple digital and broadcast platforms, “The Story Behind the Numbers” is a living, breathing statement about Absa’s future-facing approach to human-centred banking, and the belief that even in the age of AI, it’s the stories behind the numbers that truly matter.

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Women in Business: Visa’s ‘She’s Next’ Program Now Open for 2025 South African Applications

Women in Business: Visa’s ‘She’s Next’ Program Now Open for 2025 South African Applications

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Women entrepreneurs across South Africa are encouraged to apply for grant funding, access bespoke training programmes, and access to valuable networking and mentorship opportunities.

For a second year running, Visa, the global digital payments leader, in partnership with Absa, one of Africa’s largest diversified financial service providers, is rolling out its global advocacy programme, She’s Next, across South Africa – and entries are now open.

According to the 2022 GEM SA survey, although women’s involvement in entrepreneurship showed a healthy increase from 9.5% to 13.5% in 2023, men’s involvement showed a greater increase, from 11.1% to 19.9%. Some 21.5% of women have had to close their businesses in South Africa due to a lack of finance and too often women face prejudice in the working world compared to men, securing fewer opportunities to grow their businesses to success.

To remove some of these obstacles and meet the needs of women entrepreneurs, the She’s Next initiative is dedicated to fostering an inclusive and equitable environment for women-led businesses through access to grant funding, tailored training, mentorship, and networking opportunities. In South Africa, recent reports reveal just how much support women entrepreneurs need in the country and while just over half of businesses are run by men, women frequently have smaller businesses and struggle with receiving the same opportunities as men to scale.

“Visa is committed to helping women develop and excel in business. Through She’s Next, we aim to encourage and enable even more participation of women in driving the economy, in line with our goal to digitally enable as many small businesses around the world as possible, while also creating a supportive environment in which they can grow and thrive,” said Lineshree Moodley, Country Head at Visa South Africa.

Eligible, women entrepreneurs from all industries and sectors in South Africa, are encouraged to apply for a chance to win a share of over R1 million worth of grant funding. In addition to the monetary prizes, the programme includes training and capacity building sessions curated by Visa and Absa.

The She’s Next programme has seen remarkable success in other regions. In South Africa, the 2024 competition recognised innovative women-led businesses across various sectors, awarding significant grants and mentorship opportunities. The overall winner, Mahlatse Mamaila of InoBiodiesel, received a R400,000 grant to advance her green energy solutions.

“We’re proud to partner with Visa for the second year of the She’s Next programme, which is dedicated to unlocking the potential of women entrepreneurs in South Africa. These business owners are key to driving inclusive economic growth and job creation. By addressing the persistent barriers they face and providing the right tools, funding, and support, we are helping to build stronger, more resilient businesses. Empowering women isn’t just good for society, it’s vital for South Africa’s economic future,” said Dr. Steven Zwane, Managing Executive: Group Corporate Citizenship at Absa.

Visa has digitally empowered over 16 million small and micro businesses (SMBs) globally, surpassing its 2020 goal to digitise 50 million SMBs. In Sub-Saharan Africa, the Visa Foundation has committed $1 million to support SMB-focused organisations through grants and impact investments. These initiatives prioritise training, support services, and access to capital — with a strong focus on gender inclusivity and diversity. The She’s Next programme will build on this momentum, expanding both reach and impact.

“She’s Next continues to champion growth and resilience of female entrepreneurs, empowering them to scale their businesses and drive economic impact and we’re excited to see which businesses excel in the competition this year,” Moodley concludes.

To learn more and apply for She’s Next, applicants must submit a short application form via https://www.visa.co.za/run-your-business/she-is-next.html with details about their business. Applications open until 30 July, with the winner set to be announced in September 2025, winners will be announced will be confirmed, later in the year.

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Absa Celebrates Youth Month by Championing Young Voices and Futures

Absa Celebrates Youth Month by Championing Young Voices and Futures

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Absa partners with RedFest2025 to celebrate the stories of South Africa’s youth

As Youth Month kicks off, Absa is proud to spotlight its growing portfolio of programmes and partnerships that uplift and invest in South Africa’s youth. From entrepreneurship development and workplace readiness to creative expression and digital empowerment, Absa’s Youth Month campaign is designed to equip young people with the tools, confidence, and platforms to thrive.

“Youth Month is not just a calendar moment for us, it is a reflection of our long-standing commitment to see, support, and invest in young South Africans,” says Candice Thurston, Managing Executive: Brand and Marketing, Absa Group. “Whether it’s through creative platforms like RedFest, entrepreneurial programmes like JA (Junior Achievers) South Africa, Young African Entrepreneurs Institute (YAEI) and our Financial Literacy programme which aims at helping individuals and SMMEs make informed decisions, manage their finances confidently, and build long-term stability or digital tools like ReadytoWork, we’re focused on creating opportunities that empower youth to thrive. When we say We See Your Story, we mean we see potential, and we are backing it with tangible action.”

This year, one of the standout moments in Absa’s Youth Month calendar is its headline partnership with RedFest 2025, Johannesburg’s leading festival celebration of youth-led arts and culture. Hosted by Redhill School from 13 to 16 June 2025, the festival brings together thousands of people to honour the voices, talents, and stories of young South Africans.

At RedFest 2025, Absa brings its brand promise We See Your Story to life through immersive experiences and platforms that put youth expression at the centre. Highlights include:

  • A reimagined Village on Oval social hub, supported by Absa and designed as a warm winter-ready space featuring live music, fire pits, artisanal vendors, and a sense of belonging.
  • A high-energy Spin & Win competition offering CashSend vouchers, Takealot gift cards, and Absa-branded merchandise such as beanies, mugs, shopper bags, and caps.
  • Three youth entrepreneurs, selected from the YAEI x Absa Youth
  • Entrepreneurship Development Programme, will be given the opportunity to trade at the festival:

Each entrepreneur will receive branded trading counters, gazebos, and business support to engage directly with over 7,000 expected festival-goers. These programmes not only provide direct exposure for these young business owners but also reinforce Absa’s commitment to building a sustainable entrepreneurship pipeline across South Africa.

In a powerful nod to youth-led creativity, Absa will also unveil an original art installation by Youth Artist Alpheus Ngoepe, who is aligned to the Absa L’Atelier programme, which is committed to supporting young artistic talent.(@alpheusngoepe). All artwork will be available for sale, with 100% of proceeds going directly to the artist. Originally from Limpopo and now based in Johannesburg, Alpheus Ngoepe is a visual artist whose work explores themes of identity, community, and urban life. His practice blends photography, painting, and text to create powerful abstract narratives that reflect the emotional and social landscapes of everyday South Africans.

Furthermore, a key cultural highlight of the weekend will be YouthFest on Youth Day (16 June), a showcase of the country’s most talented school-based performers in choir, marimba, orchestra, and dramatic arts. Absa’s sponsorship ensures that these voices are seen, celebrated, and heard on a national stage.

“RedFest isn’t just entertainment. It’s empowerment,” adds Thurston. “It’s where young people step into the spotlight not because someone gave them permission, but because they have something to say. That’s the spirit of Youth Month. That’s what We See Your Story is all about.”

Tickets for RedFest2025 are available via TicketPro for R250 per person. For the full programme, visit www.redfest.co.za and Follow the conversation on social media via #RedFest2025 #WeSeeYourStory #YourStoryMatters Instagram: @absa.southafrica | @redfestjhb