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We See Your Story
Through powerful storytelling and bold action, Absa is reshaping banking to celebrate the dreams, resilience, and ambition of everyday South Africans.
Everyone has a story. Some unfold quietly — not in headlines, but in the everyday choices that speak volumes. In the courage it takes to ask for help. In a loan repaid ahead of schedule, even when it meant going without. In a side hustle that begins with uncertainty but grows into something generational. In resilience passed down, and dreams quietly rising — one determined step at a time.
For the full press release please click here
When was the last time someone truly saw you?
- Discover real told and untold stories from real people
- Narratives of resilience, growth, and courage
- Stories that spark empathy and fuel new perspectives
- Celebrate the triumphs, lessons, and journeys of others
- Be reminded of what’s possible – individually and together
- Products and services designed for your needs.
Absa "We See Your Story" Campaign Launch
On Monday, 05 May, Absa officially launched its powerful new campaign, We See Your Story, in the heart of Johannesburg. Held at the iconic corner of Alice Lane and 5th Street in Sandton, the event brought together key media figures, influencers, and campaign participants for an inspiring morning of storytelling and celebration.
The highlight of the event was the unveiling of a striking digital billboard, showcasing the untold stories of everyday individuals whose journeys are central to the campaign. Guests were invited into an art gallery-styled space where they could experience these narratives brought to life, visually and emotionally, while enjoying a curated breakfast experience.
The launch also featured Absa spokespersons engaging in live media interviews with major radio stations including Metro FM, Radio 702, and 947, amplifying the campaign’s message. A live broadcast via the Expresso Morning Show added to the buzz, with a live crossing from the billboard site to audiences across the country.
Absa RUN YOUR CITY SERIES Media Launch
On Tuesday, 6 May, Johannesburg played host to the dynamic media launch of the Absa RUN YOUR CITY SERIES, bringing together top-tier media personalities and influential content creators. The event celebrated the campaign’s powerful call to action: "Take Your Story To The Streets."
Social Running for Community Impact
With a vibrant street festival atmosphere, guests took part in a unique social running experience, featuring a digital running billboard that tracked every kilometre run. For each kilometre, Absa donated R1 towards the development of a new community garden, reinforcing the brand’s commitment to making a real difference in underserved communities.
Inspiring African Stories
Attendees were treated to lively DJ sets and powerful talks from guest speakers who shared their untold personal stories, inspiring the crowd and amplifying the campaign message. The event sparked widespread engagement across social media, with participants enthusiastically sharing their experiences under the campaign hashtag, further extending the reach of this impactful initiative.
Absa Jazz Sessions at Marble
Date: Friday, 9 May 2025
Venue: Marble Restaurant, Johannesburg
Occasion: Part of Absa Red Week Celebrations
As part of the vibrant Absa Red Week, Absa hosted an exclusive soft launch for the highly anticipated Absa Jazz Sessions at Marble on Friday, 9 May at the iconic Marble Restaurant. The elegant evening brought together an intimate group of key influencers, media representatives, and valued stakeholders for a night of fine dining, curated conversations, and soulful jazz.
A Taste of African Artistry
Guests were treated to a luxurious 3-course culinary experience, complemented by a premium French champagne pairing, all within the sophisticated ambiance of Marble. The evening served as a preview of the upcoming Absa Jazz Sessions at Marble – a new event series launching on Sunday, 1 June – which will spotlight both emerging and established African jazz talent in a refined setting.
Partnering with Kaya FM for Culture
As a proud partner, Kaya FM played an integral role in the launch, facilitating a live interview with a key Absa spokesperson to unpack the vision behind this unique collaboration between the bank and the restaurant. The partnership not only reaffirms Absa’s commitment to celebrating African artistry and culture but also creates a premium platform for jazz musicians to connect with new audiences.
The event successfully set the tone for the forthcoming series, promising an inspiring blend of music, cuisine, and culture – all with the signature elegance that defines both Absa and Marble.
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