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Absa Celebrates 22 Years of Supporting Arts and Culture at KKNK

Absa Celebrates 22 Years of Supporting Arts and Culture at KKNK

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The renowned KKNK festival has returned to Oudtshoorn until 31 March, transforming the town into a vibrant hub of visual and performing arts during the Easter season. Sponsored by Absa, a staunch supporter of arts and culture, the festival offers a rich, vibrant program to engage both customers and attendees.

Absa’s involvement this year will be reflective of the bank’s move towards a more human-centred approach to banking, as evidenced through our reimagined brand and the ‘Your story matters’ ethos.

“Our partnership with the KKNK represents a natural extension and continuation of the substantial work that Absa has embarked upon to celebrate arts, culture and our various communities. Initiatives like the KKNK Festival are the ultimate embodiment of our commitment to making a meaningful contribution, and we look forward to a fantastic festival this year,” says Daniel Munslow, Managing Executive: Group Communications at Absa Group.

Absa’s involvement will see the ‘Your story matters’ ethos take centre-stage. As an extension from this, attendees can experience the Absa Kuierkamer on the Feesmark festival grounds, a relaxing space amidst the festival buzz. Visitors can also enjoy daily shows and activities, such as the intimate My Story afternoon concerts showcasing talented musicians and their personal narratives. Dive into the Absa Rooibanksessies to interact with well-known personalities. By night, the Absa Kuierkamer turns into a venue for unplugged music and exclusive dining experiences.

Beyond the festivities, Absa will also be holding practical, information sessions with the youth of Oudtshoorn. In multiple sessions planned over two-days, more than 500 young people will have access to speakers from Absa, the industry and the community at large, where valuable insights and inspirational stories will be shared. Ultimately, it’s about inspiring and arming young community members with practical insights for the future.

In addition to this, visitors can explore Malebogo Molokoane's solo exhibition at the Prince Vintcent building, winner of the 2022 Absa L'Atelier Gerard Sekoto prize. “We call on people to be part of the Absa Maakit Mooi project by showing their creative side and painting a brick that will form part of a functional artwork, adding a creative touch to Oudtshoorn,” adds Munslow.

From stage productions to stand-up comedy, dance performances, children's entertainment, visual arts, talks, and more, the KKNK festival promises diverse experiences for the entire family. Discover the richness of Oudtshoorn as every story finds its rightful stage.

Secure your tickets through Webtickets and explore the full event schedule on the KKNK website. Join Absa for an unforgettable celebration of arts and culture at the KKNK Festival 2024!

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Join Absa at the KKNK Festival 2024: A Celebration of Arts and Culture

Join Absa at the KKNK Festival 2024: A Celebration of Arts and Culture

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The renowned KKNK festival returns to Oudtshoorn from 23rd to 31st March, transforming the town into a vibrant hub of visual and performing arts during the Easter season. Sponsored by Absa, a loyal supporter of arts and culture, the festival offers a rich, vibrant programme.

Experience the Absa Kuierkamer on the Feesmark festival grounds, a relaxing space amidst the festival buzz. Enjoy daily shows and activities, such as the intimate My Story afternoon concerts showcasing talented musicians and their personal narratives. Dive into the Absa Rooibanksessies to interact with well-known personalities. By night, the Absa Kuierkamer turns into a venue for unplugged music and exclusive dining experiences.

In addition to the festival, explore Malebogo Molokoane's solo exhibition at the Prince Vintcent building, winner of the 2022 Absa L'Atelier Gerard Sekoto prize. Be part of the Absa Maakit Mooi project by showing your creative side and painting a brick that will form part of a functional artwork, adding a creative touch to Oudtshoorn.

From stage productions to stand-up comedy, dance performances, children's entertainment, visual arts, talks, and more, the KKNK festival promises diverse experiences for the entire family. Discover the richness of Oudtshoorn as every story finds its rightful stage.

Secure your tickets through Webtickets and explore the full event schedule on the KKNK website. Join Absa for an unforgettable celebration of arts and culture at the KKNK Festival 2024!

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Breaking the trail for the 20th anniversary of the Absa Cape Epic!

Breaking the trail for the 20th anniversary of the Absa Cape Epic!

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The Absa Cape Epic, Africa’s untamed mountain-biking (MTB) race, is the premier mountain-bike stage race in the world. The 20th edition of the Absa Cape Epic, taking place from 17 to 24 March 2024, will include 613 gruelling kilometres with 16 850 metres of climbing throughout eight days of racing.

To celebrate 20 years of the Absa Cape Epic, Absa committed to 20 all-women in teams within Team Absa (20/60 teams will be women) and for a third year, the first session of The Epic Trippers will be dedicated to 40 Absa #SheUntamed women riders with an impressive line-up that acts as the stomping ground for those who want to test their limits but are not ready for the full eight days, as well as for captains of industry who are superfans of the event but are still working towards this bucket list item.

The 2024 host towns are:

  • Somerset West, Cape Town (Lourensford Wine Estate)
  • Tulbagh (Saronsberg Wine Estate)
  • Wellington (Cape Peninsula University of Technology/CPUT)
  • Stellenbosch (Stellenbosch University)

Absa has been the Title and Exclusive Naming Rights Sponsor of the event since 2006. In September 2023, Absa announced our three-year extension as title sponsor of the event until 2027.

2024 marks the 20th anniversary of the iconic Absa Cape Epic, and in celebration of this milestone, Absa is taking the #SheUntamed initiative to new heights. The bank is setting a bold goal to assemble 20 all-women teams as part of Team Absa #SheUntamed 20for20. This commitment will ensure that 50% of the team comprises women of colour, constituting just over a third of the Team Absa peloton. This commitment extends to the Epic Trippers programme with an ongoing all-women Session 1.

Tina Venter, Absa Executive for Marketing Operations, says, "Absa is dedicated to championing the empowerment of women in cycling and reminding them that their Story Matters. This commitment goes beyond mere inclusivity, positioning Absa as an intentional driver of change. Our goal is to empower women not only to be prepared at the start of the event, but also to revel in the accomplishment of completing the challenging eight-day journey of the Absa Cape Epic – the Untamed African mountain bike stage race that tests all limits. Through this initiative, we aim to create a foundation for all women and girls to forge their unique paths, ultimately leaving a lasting legacy."

The Absa Cape Epic, a true test of endurance, demands up to 20 hours of weekly training to ensure that participants start the race in peak physical condition.

Every year, the selected #SheUntamed group of female mountain bikers are provided with substantial support before and during the event to take on the Absa Cape Epic. For those still preparing, the dedicated #SheUntamed Absa Cape Epic sampling experience offers a two-day adventure within the Epic Trippers programme. The community comprises women from diverse backgrounds, including both novice and seasoned riders, fostering knowledge-sharing and mentorship.

While these 40 women collectively tackle the formidable challenge of starting and finishing the 20th edition of the Absa Cape Epic, each one will embark on a unique journey. Their inspiring stories will undoubtedly encourage other women to set and achieve their own mountain biking goals. Whether aspiring to complete an Absa Cape Epic or simply become a capable mountain biker, every woman has the potential to define and achieve her own path.

We wish our 20 all-women teams all the best at the 2024 Absa Cape Epic scheduled to take place from 16-24 March in Stellenbosch.

About #SheUntamed:

Launched in 2019, the award-winning #SheUntamed initiative aims to promote women participation in the race that measures all, the Absa Cape Epic. #SheUntamed embodies Absa's commitment to empowering women, fostering inclusivity and breaking down barriers within the cycling realm. Since its inception, #SheUntamed has helped with the remarkable surge in female participation in the race. The number has increased from 36 in its inaugural year to an impressive 146 in 2023. This achievement is largely attributed to Absa's purposeful initiatives, in collaboration with Cape Epic, which includes increased participation of women in the Team Absa line-up.

In a heart-warming effort to drive a force for good, Absa partnered with the official charity partner of the Absa Cape Epic, "ILoveBoobies." Together, they committed to over 1000 free breast examinations to South African women during the course of the Absa race calendar.

For more information, please contact

Daniel Munslow

Absa Group Managing Executive: Group Communications

PRmedia@absa.africa

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Media release

Absa Group Reports Resilient Earnings in Tough Environment; Underlying Business Strong and Growing

Absa Group Reports Resilient Earnings in Tough Environment; Underlying Business Strong and Growing

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*Salient points

Revenue increased 8% to R104.5 billion
Operating costs increased 10% to R54.5 billion
Cost-to-income ratio increased to 52.1% (from 51%)
Pre-provision profit increased 6% to R50.1 billion
Impairments increased 13% to R15.5 billion
Headline earnings increased 1% to R20.9 billion
Return on equity declined to 15.3% (from 16.4%)
Group CET 1 ratio declined to 12.5% (from 12.8%)
Dividend per share increased 5% to R13.70 per share
*Note: Normalised values are shown (stripping out the effect of the separation from Barclays PLC).

Absa Group reported a resilient set of results for 2023, delivered in an operating environment that was weaker than expected, particularly in South Africa where continued electricity supply disruptions, supply chain logistic issues and sticky inflation along with a higher interest rate environment weighed on growth prospects for customers and clients alike. However, Africa regions reported very strong growth, well ahead of South Africa.

Within this context, normalised headline earnings increased 1% as pre-provision growth of 6% reflected continued momentum in the business, offset by higher credit impairments, particularly in South Africa, Absa’s largest market by revenue. Strong revenue growth of 8% to R104.5 billion meant that the Group crossed the R100 billion revenue threshold for the first time, with stronger growth being generated within Africa Regions.

Arrie Rautenbach
Arrie Rautenbach

“Despite a challenging climate, Absa remains resilient and the underlying franchise is strong and growing,” said Arrie Rautenbach, Absa Group Chief Executive Officer. “We are seeing the benefits of the strategic choices we made in 2018, as is evident from our diversified business, growing customer franchise and engaged workforce,” he said.

The Group’s customer base expanded 4% to 12.2 million in 2023 from 11.7 million a year earlier and customer experience scoreswhich measure the quality of service experienced by customers, increased across all business units.

Absa is driving organisational health gains through a journey that commenced with a strengthened leadership team and a reorganised business model in 2022. In 2023, the Group rallied behind a co-created corporate purpose and a refreshed set of values as it drives a culture shift in order to promote sustainable outcomes.

Employee net promoter score, which indicates the likelihood of employees recommending Absa as a bank of choice, increased materially, signaling enhanced organisational health.

The Group’s broad-based black economic empowerment transaction, which placed 7% of Group shareholding (equivalent to R11.2 billion at the time) in the hands of employees and communities, is anticipated to further support this culture shift.

In addition to its investment in the B-BBEE transaction, Absa invested in other areas for future growth, recruiting additional frontline staff, acquiring new technology and refreshing its brand. These were among costs that contributed to a 10% increase in operating expenses. Absa expanded its employee base and at the same time invested more in new digital capabilities to enhance customer experience both in branches and online. The number of digitally active customers increased from 3.4 million to 3.8 million.

Absa also invested in updating its brand identity and positioning during 2023, culminating in the launch in February 2024 of its repositioned brand, signaling a shift to being a more deliberately customer-centric business with the new brand promise of ‘Your Story Matters’. The new brand promise commits Absa to demonstrating empathy and offering seamless customer experience.

“We have made significant strides in the last five years in strengthening our business,” said Chris Snyman, Absa Group interim Financial Director. “We have strengthened our balance sheet, enhanced diversification and we continued to grow, while focusing on efficiency," he said. The Group achieved 7% compound growth in revenues since 2018, while cost-to-income ratio improved to 52% from 58% in 2018.

Absa’s results showed the benefit of diversification and Africa regions grew to 29% of total Group pre-provision profit, compared with 20% in 2018. The Group’s Corporate and Investment Banking arm now contributes a third of Group pre-provision profit, compared with 28% in 2018.

Absa acquired HSBC Mauritius’ Wealth, and Personal Banking and Business Banking businesses, pending regulatory approvals, during the year. Further afield, the Group has established an office in Beijing as it looks to be a facilitator of trade flows into Africa through a strategic presence in the North, West and East of the globe.

“This expansion is testament to our ambition to grow in strategic markets, as we look to further diversify our operations,” said Rautenbach.

Business unit performance

Product Solutions Cluster (PSC)

(SA home loans, vehicle financing, insurance, investment, advisory services)

Headline earnings decreased by 24%, weighed down by higher impairments in the secured lending businesses offsetting solid growth in Insurance SA.

Absa maintained its share of home loans at 23.8% in a subdued market, which saw application volumes decrease by 17% across the industry.

Vehicle asset financing production increased and Absa increased its market share slightly to 24.7%

Life Insurance experienced new business volume growth of 5%, as customer journeys were further integrated and value propositions enhanced across channels.

Non-life insurance partnered with the vehicle asset finance division, enabling growth in value added products and digital motor product of 14% and 94%, respectively, year on year.

Everyday Banking (EB)

The business is driving customer-centricity, reflected in the business unit’s Customer Experience Index, which has improved every year since 2019. An additional R500 million in value was extended to customers through a multitude of value-added initiatives, including making Absa Rewards free. A total of R1 billion in cumulative pricing relief has been extended to Everyday Banking customers since 2020.

The active customer base grew by 2%, with notable growth in the young adult and retail affluent segments. New-to-bank customers grew by 21%, underpinned by acquisitions across transactional products and credit cards.

The business retained its position as the least complained about financial institution of the big five banks in South Africa, according to the Banking Ombudsman.

To promote financial inclusion, Absa was one of the first banks to implement PayShap, a ground-breaking low-cost payment system deployed in the first half of 2023.

Headline earnings declined by 17% as significantly higher credit impairments offset strong pre-provision profit growth.

Relationship Banking (RB)

(Wealth and private clients and SMEs in South Africa)

Headline earnings declined marginally by 1% as investments were made in digital and frontline staff.

Key priorities included increasing the scale of the SME segment, providing tailored customer value propositions and improving ease of doing business.

Production momentum in the lending products was strong, with double digit growth in commercial asset finance, in both the commercial and corporate customer areas. Clients’ relationship as a primary partner were deepened, reflective in the 4% growth in active customer numbers. Customer experience scores also improved significantly.

Corporate and Investment Banking (CIB) 

(Corporate and investment banking)

CIB recorded strong results driven by a Pan-African strategy, built around meeting client needs across the continent, that was implemented several years ago. Headline earnings increased by 23% as pre-provision profit grew 13% with strong growth from CIB ARO which grew faster than SA.

CIB’s performance was underpinned by the following key elements:

  • Client primacy improved following a continued focus on deepening and diversifying CIB client relationships across markets.
  • Traction has been made with digital migration of clients onto the Absa Access platform, which is the strategic client platform for clients to engage with CIB products and services across the continent and across mobile, desktop and online channels.

Absa Regional Operations - Retail and Business Banking (ARO RBB)

(Retail, business banking and insurance products and services for individuals, small to medium enterprises and commercial customers across the region.)

Headline earnings increased by 27% to R1.5 billion on the back of strong 27% pre-provision profit growth. The delivery of key projects has supported an enhanced channel experience and connected payment platforms, while building on the strength of the Absa brand in Africa. This was evident in the active customers base, which increased by 16% to 2.4 million.

Targeted strategic investments resulted in the implementation of a number of customer-centred and innovative solutions. These include, amongst others:

  • A digital onboarding capability, allowing for a quick and efficient, channel agnostic onboarding solution which provides an enhanced customer experience in six of our markets.
  • Mobile in-app authentication, a major security update to digital platforms, enabled clients to bank more securely
  • MobiTap, a first-to-market innovation launched in three markets, which allows merchants and SMMEs to use their smartphones (instead of traditional point-of-sale devices) to effect contactless card transactions;
  • Digitising our credit card offerings in eight markets enables clients to activate their card, view their card details, freeze (or unfreeze) their cards, view or reset their PIN on their banking application or on the internet banking
An Active Force for Good

Absa deepened work aligned to its ‘active force for good’ strategic business priority, which commits the Group to working with clients and communities in managing an orderly and just transition towards a more sustainable and equitable future.

Absa announced its long-term ambition to reach a Net Zero position by 2050 for scope 1, 2, and 3 emissions and made progress in entrenching is sustainability strategy across the Group.

The Group’s ambition to be a leader in sustainable financing in Africa was bolstered as sustainability-linked financing increased to R42.6 billion, including providing R31 billion in financing for renewable energy projects in South Africa.

To help facilitate lending for green buildings, Absa secured a loan of up to R4.5 billion from the IFC, enabling the Group to increase access to green building finance for developers and individual home buyers.

Absa also increased its investment in communities by allocating R286 million to support education and youth employability, strategic engagement initiatives as well as corporate community support, to enable inclusive sustainable economic growth in Africa.

Outlook

The economic environment remains uncertain, with continued geopolitical tensions and elections in several of Absa’s operating markets this year.

Absa expects the South African economy to grow by a muted 1.1% in 2024 given infrastructure shortfalls and the higher interest rate environment which is placing significant pressure on many consumer-facing sectors.

However, Absa believes that the current policy rate is the peak for this cycle and that the South African Reserve Bank is likely to deliver a measured pace of cuts beginning in the second half of 2024.

In our Africa Regions, Absa expects GDP-weighted growth for ARO countries will rise to 4.8% in 2024, led by East African markets.

Based on these assumptions, and in the absence of unforeseen events, Absa expects high single-digit revenue growth in 2024, driven by both net interest income and non-interest income growth. The credit loss ratio is likely to remain above the Group’s through-the-cycle target range of 75 to 100 basis points, but improve slightly year-on-year as interest rates start to moderate. This should result in a return on equity of 15% to 16% in 2024, which the Group remains focused on improving sustainably over time to above 17%.

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Visa Partners with Absa to Launch 2024 She’s Next Programme

Visa Partners with Absa to Launch 2024 She’s Next Programme

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Global leader in payments technology, Visa, has announced its collaboration with Absa for the 2024 She’s Next programme.  She’s Next programme is a global advocacy programme that aims to support women-owned small businesses through funding, training and mentorship. The programme extends beyond conventional business paradigms to champion meaningful impact towards the progress of women across societies.

As part of this partnership, Visa and Absa will spearhead the women in business empowerment initiative, advocating for and supporting women entrepreneurs throughout South Africa. Both organizations remain steadfast in their pursuit of a dual purpose – excelling in business while effecting positive societal change. Together, they aim to amplify their reach and offerings in digital payments, with a specific focus on the burgeoning youth market, strengthening small and medium-sized enterprises (SMEs), and empowering women entrepreneurs.

She’s Next offers participants a chance to win over R1 million worth of prizes. In addition to the monetary prizes, the top applicants will receive training and capacity building sessions courtesy of Visa, Absa and its partners.

“We are proud to once again bring our successful ‘She’s Next’ global programme to Africa. As the number of female entrepreneurs in Sub-Saharan Africa continues to increase, Visa, together with our partners, is broadening the reach of the She’s Next initiative to empower more women entrepreneurs in the region. As a business that recognises the potential of women entrepreneurs, we endeavor to provide them with practical insights and valuable tools necessary for the growth and advancement of their businesses,” emphasised Lineshree Moodley, Country Manager of Visa South Africa.

Visa has already digitally empowered 16 million small and micro businesses (SMBs) worldwide, surpassing its multi-year goal set in 2020 to digitize 50 million SMBs. Additionally, the Visa Foundation has allocated $1 million in funding to organizations across Sub-Saharan Africa that support SMBs. This funding encompasses grants and impact investments in programs offering SMBs training, support services, and access to capital, with a focus on gender inclusivity and diversity. She’s Next in Sub-Saharan Africa will further extend the reach and impact of this programme.

Steven Zwane, Absa’s Managing Executive of Corporate Citizenship says, “We are incredibly excited to be part of the 2024 She’s Next program, championing the success of women entrepreneurs. This partnership represents a natural extension and continuation of the substantial work that Absa has embarked upon to comprehensively understand the unique needs of women-owned small businesses, and ultimately, to help them succeed. Through Absa and Visa’s joint efforts, we hope to make a meaningful, tangible impact in society”.

She’s Next underscores its belief in the transformative power of empowering women in business. Going beyond mere recognition, the initiative offers tangible support to women entrepreneurs, including a grant, a one-year coaching membership, and strategic partnerships with influential figures in various industries.

This year, the global advocacy program will span across five countries:  South Africa, Kenya, Côte d’Ivoire, Senegal and the Democratic Republic of Congo (DRC), marking significant strides in advancing opportunities for women entrepreneurs across Africa.

 

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Absa declares bold new business & brand promise across all of its markets

Absa declares bold new business & brand promise across all of its markets

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Repositioned brand marks a commitment to a more human-centred, empathetic approach to banking, backed by an intuitive and seamless customer experience  

Absa has today launched its repositioned brand to the market signalling a shift to being a more deliberately customer-centric business with the new brand promise of ‘Your Story Matters’. The bank has set a clear trajectory to ensure that Absa’s entire suite of services and offerings lives up to this crucial pivot towards a more human-centred, empathetic banking service ethos across the continent.  The refreshed brand strapline is part of the business’ ambitions to align their offerings and brand experience with their internal corporate purpose launched last year of ‘Empowering Africa’s tomorrow together, one story at a time’.

“As a full-service bank, we cater for customers from all walks of life – from clients who only interact with us digitally, to those who prefer the reassurance of talking to one of our colleagues in-branch, we are a bank for all seasons,” says Arrie Rautenbach, Group CEO of Absa. “Your Story Matters is more than a strapline, it is a declaration of our intent that our customers are much more than mere account numbers, they matter to us and so do the stories behind the individuals. Gaining this context will allow Absa to serve them in a more meaningful manner,” he adds.

The reimagining of the brand follows a detailed review of customer insights, feedback and research.   “A very consistent message comes across in research into perceptions of banks and banking,” says Sydney Nhlanhla Mbhele, Absa’s Group Chief Marketing and Corporate Affairs Officer. “Customers feel that the relationship is one-sided and that banks don’t understand either their life situations or their individual needs. This often leaves them feeling helpless as well as disconnected from opportunities to improve their individual or business prospects,” he adds.

Infusing a bit more humanity into the Absa ecosystem that already sees the very best digital offerings that banking has to offer, coexisting with an extensive physical network was central to this approach. As a global bank with a presence in ten Pan-African countries and five representative offices in strategic markets including London, New York and Beijing, Absa understands that customer needs vary widely. What can they expect as the bank embarks on the next stage of its own strategic journey?

“Essentially, we’re making a step-change throughout the organisation; one that will involve enhancing the value of our products, improving our levels of customer service, and vastly improving our capacity to deliver banking solutions that will be timely and relevant to our customers throughout their lives,” says Mbhele.

This process is already underway – the R1 billion pricing relief we provided in South Africa over the last few years, free Absa Rewards, our market leading renewable energy deals across Africa and the plethora of employer and digital awards that Absa has received - is just the beginning.

In South Africa, for instance, Absa is the first and still the only bank to allow customers the ability to download a pre-populated Unemployment Insurance Fund (UIF) claim form, and process this from one of 5000+ ATMs nationwide. This is making a tangible difference to some of the most vulnerable in society, seeking unemployment benefits. We are also tackling financial inclusion head-on with the introduction of ChatWallet, a new wallet that enables banking services for all WhatsApp users. Born from the success of Absa’s ChatBanking launched in South Africa on Facebook and WhatsApp in 2018, users can securely manage money without the need for an existing bank account, bridging the gap to financial inclusion.

Across the African continent, Absa Mobi Tap was recently launched in key markets, enabling small businesses to accept card-based payments on their NFC-enabled Android smartphones; creating a new, convenient, and seamless solution for our customers to grow their sales opportunities. Leveraging an innovative partnership with the Mastercard Foundation in Ghana, Absa rolled out a game-changing SME offering at an unprecedented interest rate of ten percent, 60% lower than the market average, completely transforming how women and youth access financing.

In four African markets Absa launched Women in Business offerings to directly address the needs of female entrepreneurs, supported by mentorship programmes that have contributed to the performance and sustainability of women-led businesses. Absa’s financial literacy projects and ‘Ready to Work’ programmes continue to ensure that our customers and youth are supported with knowledge in order to be informed, savvy economic actors.

Absa also listed the first ever Sustainable Bond on the Botswana Stock Exchange in January 2024, which will ultimately help create opportunities for companies to drive meaningful social impact through financial inclusion and job creation targeting women and youth.

“This repositioning is not just a marketing exercise – it is a company-wide business transformation and reaffirmation of a more human-centred approach to banking coupled with a seamless experience across our touchpoints. The entire company has bought into this renewed vision, and we have worked tirelessly to take our colleagues, particularly our frontline on this journey. While this is the beginning of the journey, customers can expect improved levels of service experience, underpinned by empathy,” adds Mbhele.

“The overwhelming challenge for financial institutions is to effectively navigate the immense complexity and market contradictions that are pervasive wherever we operate. Some of these paradoxes include the fact that our collective informal economies are as diverse as our formal economies, while there are numerous geographic hurdles. These challenges have ultimately forced Absa to innovate rapidly. This was the genesis of ‘Your Story Matters’ and a more human centred approach – and these will be our guiding principles going forward as the new brand positioning takes root,” says Rautenbach.

This bold repositioning of the Absa brand comes five years after Absa became a standalone African bank and marks a significant point in its growth and development. “Ultimately Your Story Matters positions us as a bank that values individual customers and wants to be part of their personal and financial narratives,” says Mbhele. “It suggests a customer-centric approach in which the bank listens to and cares about the unique journey of each person they serve. It defines Absa as a bank of the future; one that is more than just a financial services institution but also a partner on each customer’s life journey.”

Your story matters to us

There are many stories: stories of love, stories of hope, and stories of courage. Stories with pages you want to read over and over again, and stories with pages that you want to tear out. All of them have the power to inspire.

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Our Voices

The rise of generative AI gives Africa another leapfrog opportunity

The rise of generative AI gives Africa another leapfrog opportunity

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Generative artificial intelligence (AI), which is capable of producing conversational text, code, images, video and audio, provides Africa with another opportunity to leapfrog older technologies and enhance its development – although a number of risks need to be managed along the way. Africa has done this before with other technological revolutions. For instance, the continent largely skipped landline telephones and went straight to mobile, in the process developing a highly sophisticated fintech ecosystem – which has played a major role in plugging the financial inclusion gap and lifting economic growth rates. Look no further than MPesa in Kenya.

The next opportunity to bypass outdated technologies has arrived. Led by OpenAI’s ChatGPT, generative AI is breaking down language barriers and democratising AI tools, education, and the dissemination of information more broadly.

For Africa as a whole, the benefits could be immense, from productivity enhancements to advancing financial and digital inclusion.

On the productivity front, Absa Group is already seeing the benefits on a micro scale. Around 350 of our web developers have been using generative AI as a virtual assistant, and the consensus is that their productivity rates have improved by a substantial 40%.

Productivity gains of this magnitude would be a huge boost for Africa, whose growth is being at least partly curbed by a shortage of specialised skills, at least for the time being. Recognising that technology is the commodity, but having the right people with the right skills in place to take the tech forward in an ethical manner is critical.

At the same time, the technology can be harnessed to further advance financial and digital inclusion.

On the ‘back-end’, it can help financial service providers to develop products faster and, on the ‘front-end’, such as on a banking app, it can assist customers in a more conversational way. Customer and client interactions such as onboarding, account setup and servicing can be streamlined and made smarter. In so doing, generative AI can be leveraged to improve the understanding and therefore adoption of products such as insurance, which are critical financial safety nets that help households to recover from natural disasters or theft but remain vastly underutilised on the continent.

African entrepreneurs and small, medium and micro enterprises (SMMEs) can also use the technology to create innovative solutions to uniquely African challenges.

These endeavours previously required significant capital investment. However, in the era of generative AI, cloud computing and big data, human capital is the order of the day, and this clearly favours Africa.

The continent has a fast-growing and youthful population, rich in soft skills such as empathy, and has already produced highly innovative digital companies that are solving some of the continent’s challenges.

Moove, for example, developed a revenue-based vehicle financing model to assist mobility entrepreneurs in need of funding. The fintech started in Lagos but has since expanded across the continent.

It is not surprising then that global technology giants are expanding into Africa, which could start to position itself as a new hub of innovation.

Further, there are opportunities to build an industry around improving generative AI itself. For example, Africa could train a large cohort of “prompt engineers”, whose job is to craft queries in such a way that AI models are better able to understand local languages and nuances.

For now, most AI models are trained in the Chinese and English language, which means nuance is often lost in large parts of the world.

To make the most of these opportunities, Africa will need to accelerate efforts to bridge the digital divide and equip its youth with the necessary skills.

Here, large corporates, including financial services companies and telecommunications groups, have an important role to play. Absa is intent on playing its part by upskilling its workforce and constantly adapting its tech learnership programmes.

Mitigating risks
There is, of course, the other side to the AI boom. In particular, the technology risks exacerbating cybersecurity challenges while also strengthening our defences. And it causes concern, in many cases needlessly, about job displacement.

This makes it even more important for governments and companies to remain ahead of the curve, and requires proactive policymaking, education, and training initiatives, as well as collaboration between regulators, industries, schools, and universities.

Pushing back against this technological revolution would be futile. Instead, we must carefully manage its risks and ensure the continent is well placed to capitalise on it.

At Absa, we are actively exploring generative AI use cases and are building our skills in this area as we embark on the next phase of our digital transformation.

As a start, we plan to use this technology to make our chatbots more conversational so that we can better service our clients, and many of our employees are using it as a virtual assistant, often to summarise complex reports or to make sense of large data sets.

We do, however, understand that AI models are only as good as the data that feeds them, which is why all consequential decisions will continue to remain in the hands of our employees.

We believe that, when combined with deeply human qualities such as empathy and creativity, generative AI is fast becoming a competitive advantage for companies – as well as a major opportunity for Africa.

This article was first published by ITWeb Africa, 16 February 2024.

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Media release

Absa Wins 2023 BEE Deal of the Year Award for its B-BBEE Transaction

Absa Wins 2023 BEE Deal of the Year Award for its B-BBEE Transaction

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Absa Group is proud to have been named the winner of the BEE Deal of the Year at the prestigious annual DealMakers awards on 13 February 2024. The award, sponsored by Exxaro, recognises Absa’s achievement in implementing one of the largest broad-based black economic empowerment (B-BBEE) schemes in recent times, placing 7% of the Group shareholding in the hands of employees and communities.

“We are very proud of the transaction and pleased that it has been recognised through the award,” said Arrie Rautenbach, Absa Group Chief Executive Officer. “The transaction underscores our commitment to transformation, diversity and inclusion, while enabling employees and communities to participate in the value generated by the Group.”

Nominations were considered based on criteria including execution complexity, potential value creation, deal size and transformational impact.  Absa’s B-BBEE transaction exemplified these criteria with its innovative structure and far-reaching benefits.

With a total allocation of R11.2 billion, including a 4% evergreen Corporate Social Investment (CSI) Trust and a 3% vesting staff element, the deal highlights Absa’s commitment to driving sustainable change and prosperity. Additionally, the inclusion of colleagues from participating Absa subsidiaries outside South Africa in a cash-equivalent staff scheme further demonstrates Absa’s dedication to creating opportunities across borders.

Absa enlisted the help of specialists from its own M&A advisory team, Oxford Partners, UBS and ENS to advise on the design and structure of a transaction which enhances Absa’s B-BBEE credentials whilst  navigating numerous and complex legal, tax and financial considerations.

The transformative B-BBEE and staff incentive transaction stands to make a tangible difference in the lives of approximately 35,000 individuals employed by Absa across 14 jurisdictions through the Absa eKhaya Colleague Share Scheme, while simultaneously benefiting a broader constituency of community beneficiaries in South Africa through the CSI Trust. By promoting economic empowerment and social progress, Absa continues to demonstrate commitment to being an active force for good.

The DealMakers independent panel included Naspers CEO Phuthi Mahanyele-Dabengwa, former JSE CEO and chairman of the Stellenbosch University Council Nicky Newton-King as well as former RMB CEO James Formby.

Members of Absa’s Corporate Development and Legal teams accepted the BEE Deal of the Year award at a gala event on 13 February. Pictured are Arie Maree, Ansarada; Molefi Nthoba, Assistant VP: Absa Corporate Development; Jan-Hendrik du Plessis, Principal: Absa Corporate Development; Ling-Ling Mothapo, Exxaro; Mark Antoncich, Group Head: Absa Corporate Development; Jason Janse van Vuuren, Head: Absa Group Corporate Legal.
Members of Absa’s Corporate Development and Legal teams accepted the BEE Deal of the Year award at a gala event on 13 February. Pictured are Arie Maree, Ansarada; Molefi Nthoba, Assistant VP: Absa Corporate Development; Jan-Hendrik du Plessis, Principal: Absa Corporate Development; Ling-Ling Mothapo, Exxaro; Mark Antoncich, Group Head: Absa Corporate Development; Jason Janse van Vuuren, Head: Absa Group Corporate Legal.
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Our Voices

Embed inclusivity to address problems affecting African economies

Embed inclusivity to address problems affecting African economies

By Deon Raju

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Inclusivity is a word that has been echoing in our collective narratives. When we speak of inclusivity, we are referencing not just economic indicators, but a way of living and governing that ensures everyone has an equal chance at prosperity.

From the policies enacted by governments to the strategies adopted by businesses, from the educational systems to the very fabric of our people, inclusivity requires an approach that places the well-being and opportunities of every individual at its heart.

Inclusivity is not only about financial prosperity, but about creating environments where every voice is heard, every potential is nurtured, and every individual, irrespective of background, has an unobstructed path to realise their dreams and aspirations. This holistic view ensures that as we progress, no one is left behind; it is progress in its truest form.

Yet, as we look ahead, the path to inclusive growth is strewn with difficulties.

A primary concern is global risks, which bring uncertainty, particularly affecting the growth and development prospects of South Africa and the African continent. Indeed, macroeconomic factors, both globally and locally, exert immense pressure on countries, companies, and individuals. These strains become evident when we see global and local liquidity and cash flow stresses. The era of cheap and abundant liquidity seems to be ending.

Sub-Saharan Africa economies remain under pressure, but they are working towards macroeconomic stability and a more sustainable growth path. Many of the region’s key economies are under International Monetary Fund (IMF) programmes and have embarked on reforms to address macroeconomic imbalances by implementing fiscal consolidation, strengthening governance and moving towards more inclusive growth.

While many economies, particularly in East and Southern Africa, are holding quite firm, some of the region’s larger economies continue to waver. Global geopolitical concerns, along with regional insecurity, climate shocks, elevated living costs and interest rates, persistently tight global financial conditions, fiscal constraints, a stronger US dollar, foreign exchange liquidity problems and softer commodity prices continue to weigh on the region’s growth outlook.

That said, there is hope that the current reforms, despite being painful and a drag on growth, will help spur growth on a higher trajectory in the long run. In addition, energy sector developments across the region, including in Mozambique, Uganda, Namibia and Tanzania, could further improve the long-term story in these markets.

The risk environment, particularly for sectors such as financial services, is further complicated by increased compliance risks arising from new and emergent regulations and oversight. The accelerating pace of these changes necessitates vigilant monitoring.

Simultaneously, the tangible effects of environmental and social risks, both in their evolving nature and our ability to monitor them, cast a shadow of uncertainty over businesses and the broader environment in which they operate. Looking ahead, we can anticipate a surge in resilience, fraud, financial crime, people and cyber risks, elevating strategic, execution, and business risks for many organisations due to myriad factors.

Some of the imminent risks that we anticipate will probably affect most businesses:

• Geopolitical instability and conflicts leading to global polarisation are affecting trade blocs, with movements, such as de-dollarisation gaining
momentum.
• Country and sovereign risks have surfaced because of rising concerns about debt sustainability and liquidity pressures on sovereign entities.
• Operational resilience risks are becoming more prevalent because of deteriorating infrastructure, external threats like ransomware, fraud
and other security challenges.
• Consumers face immense stress caused by higher interest rates, the cost-of-living crisis and shrinking economic opportunities.

The rapidly evolving dynamics of geopolitics, the shifting sands of trade wars, the shocks in the global financial markets, and the unprecedented crises created by climate change — they all resonate differently here than in more developed nations. While some regions have the financial muscle and established institutions to withstand such shocks, many African nations continue to grapple with foundational problems that amplify the effect of these global risks.

In South Africa, for example, we have seen how global oil prices can swiftly translate into inflationary pressures, affecting people’s purchasing power.

The issue of electricity supply also remains a potential growth risk for the economy, although we believe that ongoing efforts in private generation will make the economy more resilient over time. Nonetheless, a broader investment cycle remains unlikely given the weak business confidence and we see this continuing to constrain growth prospects.

On the broader African canvas, the implications of climate change are not just theoretical models or distant forecasts; they manifest as droughts, flooding, and locust infestations that directly threaten lives and livelihoods.

But every challenge presents an opportunity.

While we must be prudent about the risks, it is also incumbent upon us to harness the opportunities that come with them. The threats of climate change have put Africa on the global map as a potential leader in green energy, with our abundant renewable resources. Uncertainties in traditional global trade dynamics have prompted African nations to look inwards, fostering regional trade and leveraging the African Continental Free Trade Area.

In the face of these uncertainties, financial institutions stand at the forefront of driving positive change, and in particular, inclusive growth. But it is only when all the players in the ecosystem come to the party that economies full potential can be unlocked for all to benefit.

We believe that every party holds the power to inspire change, to uplift lives and to knit together the rich tapestry that is Africa’s future. Each story represents a chapter in Africa’s evolving narrative, and together, we form the roadmap to a brighter, more prosperous future.

 

*This article was first published by the ‘Mail & Guardian’ on 13 February 2024.

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Media release

Absa Raises R1.5 million for sustainable food gardens, bringing green initiatives to schools across five provinces through the Absa Run Your City Series

Absa Raises R1.5 million for sustainable food gardens, bringing green initiatives to schools across five provinces through the Absa Run Your City Series

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Absa has reaffirmed its commitment to making a meaningful impact in the communities it serves, by launching sustainable food gardens in schools across five provinces.

As the proud title sponsor of the Absa Run Your City 10K Series since 2021, the bank unveiled its 2023 campaign, aptly named "Together we can do more, Siyabangena". The initiative aims to inspire Absa employees, customers and community members to actively contribute to positive change by raising funds through the Strava* community. Under this campaign, for every kilometre run or walked by a Team Absa member on Strava, the bank generously pledged a donation of R1, reinforcing its commitment to making a meaningful impact in the community. Strava, which is recognised as the premier fitness app for cyclists and runners worldwide, serves as the ideal platform for participants to track and share their fitness endeavours.

The bank successfully raised R1.5 million, earmarked for the establishment of sustainable food gardens in schools and aiding local communities in distress. Five deserving schools and communities have been chosen for this impactful initiative. The selected beneficiaries are Mautse Primary School in Rosendal, Free State; Ndunakazi Primary School in KwaXimba, KwaZulu-Natal; Strelitzia Primary School in Bethelsdorp, Eastern Cape; Ennis Thabong Primary School in Hartbeespoort, North West; and Northern Cape Agricultural High School in the Northern Cape.

Jabulile Nsibanyoni, Head of Sponsorships at Absa, said, "At its heart, the Absa Run Your City partnership is both a physical test of endurance through our beautiful cities, and an opportunity to uplift our communities by sowing the seeds of a healthier future. We are delighted to have raised R1.5 million through the 2023 series, which will now be used to provide sustainable solutions and contribute towards the growth and development of young learners across the country. We know these gardens will immeasurably change the lives of thousands of community members in the long term, one school at a time."

As part of Absa's ongoing efforts to be a force for good, the bank has also partnered with Urban Harvest, who will assist in equipping the schools with training skills and all the tools needed to grow a range of herbs and vegetables. This will allow the learners and teachers to engage in experiential learning and develop an awareness of environmental responsibility.

"Thank you to everyone who participated and joined the force-for-good movement last year. Whether you ran or walked, your kilometres count and have helped us reach this milestone. Through everyone's collective efforts, we are delivering on our promise of empowering Africa's tomorrow, together … one story at a time," concludes Nsibanyoni.

For more information on the Absa Run Your City Series, visit RunYourCitySeries.com

*Strava is an internet service for tracking physical exercise, which incorporates social network features. It connects millions of runners, cyclists, hikers, walkers and other active people.