Sydney was appointed as Group Chief Brand, Marketing and Corporate Affairs Officer with effect from 1 January 2023. He was  previously the Chief Executive: Brand at Sanlam Group and a member of the Group Executive Committee. He joined Sanlam in 2019 from Liberty Group, where he was Chief Marketing and Communications Officer. He was Executive Head – Group Marketing at Nedbank Ltd from 2011 to 2017. Prior to this, he held brand and marketing roles at consumer sector companies including SAB Miller, Unilever, Cell C and DIAGEO. Sydney was Chairman of the Marketing Association of South Africa until December 2022.

Qualifications: AMP (MIT); MBA (GIBS); Postgraduate Diploma in Strategic Marketing Management (UNISA); B Social Science (UCT)

Sydney was appointed as Group Chief Brand, Marketing and Corporate Affairs Officer with effect from 1 January 2023. He was  previously the Chief Executive: Brand at Sanlam Group and a member of the Group Executive Committee. He joined Sanlam in 2019 from Liberty Group, where he was Chief Marketing and Communications Officer. He was Executive Head – Group Marketing at Nedbank Ltd from 2011 to 2017. Prior to this, he held brand and marketing roles at consumer sector companies including SAB Miller, Unilever, Cell C and DIAGEO. Sydney was Chairman of the Marketing Association of South Africa until December 2022.

Qualifications: AMP (MIT); MBA (GIBS); Postgraduate Diploma in Strategic Marketing Management (UNISA); B Social Science (UCT)