We are updating our branch set-up in line with the new strategy to be ‘customer obsessed’. The updated look is also more approachable, more dynamic and more vibrant with a wider spectrum of colours.

We partnered with Intel® to host a live drone show which embodies our new purpose of “bringing your possibility to life”. This was to celebrate the renaming of the group, heralding a new era for the bank in our push to become a forward-looking African bank in a digital age.

Absa Group, formerly Barclays Africa Group, launches a new visual identity supported by a new marketing campaign. The group’s new logo features ‘absa’ in lower case, offering a more human, approachable and understated feel than its predecessor.

Barclays Africa Group Limited has officially been renamed Absa Group Limited and started trading under its new name and new share code (ABG) on the Johannesburg Stock Exchange. The new strategy prioritises cultural transformation as well as restoring leadership position in the group’s core business areas, and developing pioneering propositions for customers and clients.

Barclays Africa Group Ltd shareholders today approved that the group changes its name to Absa Group Limited in July, setting in motion the start of one of the largest re-brand projects in Africa at this time.