Our Group strategy is anchored in the concept of shared value, leveraging our core business and know-how to drive societal and economic change.

We have identified “playing a shaping role in Africa’s growth and sustainability” as a key strategic enabler, and the growth we want to achieve is inextricably linked to the long-term growth and sustainability of the region and the wellbeing of the range of communities where we serve.

As a leading, purpose-led African bank, we are inspired by unlocking the potential of the continent that we call home. We are well-positioned to act as a catalyst and an active force for good in the communities where we have a presence: linking big dreamers, ideas, and resources to tackle Africa’s challenges.

We have a vested, long-term interest in supporting development on the continent. We recognise that we need to play our part in enabling inclusive growth and delivering financial services in a socially and environmentally responsible way. This also includes how, and what, we fund.

Absa Group recognises Africa’s vulnerability to climate change and collaborates with like-minded partners who share our vision of creating a more prosperous Africa for all. Together with our stakeholders, we constantly seek new ways to innovate, compete, and contribute towards creating sustainable and value-creating solutions to some of Africa’s greatest environmental and societal challenges.

Recognising the value of like-minded collaborations, we align the work that we do with broader global programmes and initiatives. This includes among others, subscription to and application of the principles and best practices outlined in the United Nations (UN) Principles for Responsible Banking; aligning the work that we do to the UN’s Sustainable Development Goals (SDGs) and the ambitions of the African Union’s Agenda 2063.

With our pledge to implement the UN Principles for Responsible Banking, we affirm and express our willingness to assume an active leadership role to encourage sustainable practices and enable economic activities that create shared prosperity for current and future generations.

We also seek to promote efforts that will deepen democracy and impact the development of just and equitable societies where all people are treated equally, with access to health services, education and income-generating opportunities. On this front, we are leveraging our relationships with key stakeholders to influence policy change in a responsible and transparent manner.

This responsibility to make a measurable impact on people, society, and the planet and unlock the potential of Africanacity lies Group-wide, and not just within certain business functions. 

All customer-facing businesses and support functions are charged with unlocking the potential of Africanacity. They achieve this by pro-actively identifying and prioritising progressive business activities that could generate the most positive environmental, social, and economic impact while managing risk and mitigating against negative impacts.

One of our top priorities is to put the basic building blocks in place to ensure that young Africans can reimagine their futures and bring their possibility to life. Our young generation face a rapidly changing world and it’s with this in mind that we have made a very clear strategic commitment to bolstering the education, skills development, and employability our of young people. 

We believe in creating opportunities for our clients, customers, and communities, recognising their potential, and supporting them every step of the way to achieve the things that may seem impossible.

We also believe in possibility and in the actions of Africans who always find a way to get things done. This positions Absa as a bank that is truly African in understanding and responding with insight, creativity, ingenuity, and tenacity to the unique development imperatives of our continent. 

Inclusive finance

We aim to create economic growth.

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Environmental sustainability

We aim to help mitigate climate change risk in Africa.

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Education and skills development

Preparing the youth for employment and entrepreneurship.

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Promoting a just society

Democracy, accountability & effectiveness of public institutions.

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Role in society

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