Since 2018, Absa and the City Press newspaper have partnered with award-winning financial journalist, Maya Fisher-French, to challenge six customers to change their financial behaviour to start making more sound credit decisions, manage their personal finances better and grow their financial assets.

Similar to  “The Biggest Loser” concept, each candidate is paired with an Absa financial planner who guides them, while working closely with Maya.

Their respective journeys to financial freedom are documented via the City Press newspaper and Absa-owned media and social media channels over the course of six months.