Culture Transformation

Our purpose is bringing possibilities to life. Possibilities are abundant. Possibilities are generous. Possibilities connect those with the passion to create a shared future.

Our story is one of people coming together to reflect on what matters most and giving voice to their hopes and aspirations. Collectively our journey is one of becoming customer obsessed, acknowledging the strength of our people and delivering results sustainably, with an African heartbeat.

With purpose comes responsibility. Possibilities exist in every moment. Moments become meaningful experiences for ourselves and others when we align our values to our actions. This is how we bring possibilities to life


Our Values

  • We drive high performance to achieve sustainable results

    We play to win and are accountable for results.
    We innovate, we are decisive, and we act quickly.
    We learn from our failures and we are bold enough to change.

  • We are obsessed with the customer

    We are curious, we anticipate the customer’s needs.
    We each take ownership of delivering the “One Absa” customer experience.
    We outperform by going beyond customer expectations.

  • Our people are our strength

    We integrate diverse perspectives to invent the future.
    We collaborate with courage, honesty and powerful energy.
    We trust, value and grow our people to achieve their full potential.

  • We have an African heartbeat

    We deliver a uniquely Absa experience, across Africa.
    We co-create across Africa to deliver better solutions.
    We actively engage our communities to bring people’s possibilities to life.