Our story is about people coming together to reflect on what matters the most, and giving a voice to their hopes and aspirations. Collectively, we are customer obsessed, we acknowledge the strength of our people and we deliver results sustainably, with an African heartbeat.
Possibilities are abundant. Possibilities are generous. Possibilities connect those with a passion to create a shared future and our purpose is to bring these possibilities to life.
We play to win
We are decisive
We act quickly
We are accountable for results
We learn from our failures and we are bold enough to change.
We are curious
We anticipate the needs of a customer
We go beyond customer’s expectations and we outperform
We take ownership of delivering the “One Absa” for our customers.
We integrate diverse perspectives to invent the future
We collaborate with courage, honesty and a powerful energy
We trust, value and grow our people to achieve their full potential.
We deliver a unique Absa experience across Africa
We co-create across Africa to deliver better solutions
We actively engage our communities to bring people’s possibilities to life.